In this week's episode, I'm thrilled to welcome Caroline Eidson for our mini mentoring series where we help photography entrepreneurs navigate business transitions. Caroline's journey from wedding photographer to mom of four to relaunching her photography business specifically for families and newborns offers valuable insights for photographers at any stage of business restructuring.

Key Takeaways:

1. SEO Strategy for Photography Websites: Focus your SEO efforts on creating dedicated landing pages for each service, not portfolio pages. Landing pages should combine portfolio images, details, investment information, and FAQs all in one scrollable page for better user experience and stronger search ranking.

2. Target Smaller Markets First: When relaunching in a competitive area, consider targeting smaller suburban markets with dedicated landing pages to build domain authority faster while your main city keywords gain traction.

3. Content Marketing That Serves: Create local-focused blog content that helps your ideal clients (like best baby boutiques or family-friendly restaurants) and repurpose these into lead magnets and social media content to maximize your marketing efforts.

Looking for help with your photography business?

If you're struggling with SEO, keyword research, or creating effective content for your photography business, Melissa offers customized marketing services to help you attract your ideal clients. Her expertise in keyword research and SEO strategy can help you get found online and book more clients. Learn more at Melissa's website.

Want to be featured on a mini mentoring episode like Caroline? DM Alison at @keep.it.moving.podcast on Instagram to apply for your own session!

Ready to discuss your photography business challenges? Book a free 15 minute discovery call with Alison to explore how mentoring can help you create a business that fits your life.

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