The Lawyer Millionaire™: The #1 Show for Law Firm Growth & Financial Freedom

600 Leads, 3 Clients Why Your Marketing Isn’t Working and What To Do Instead (Ep. 123)


Listen Later

On today’s episode, host Darren Wurz sits down with Ben Glass, founder of Ben Glass Law and Great Legal Marketing, to tackle a common frustration for law firm owners: why aren’t your marketing efforts turning leads into actual clients? Ben, a nationally recognized attorney with over four decades of experience, pulls back the curtain on flashy digital trends and reveals why genuine, referral-based relationships still reign supreme even in this digital age.

 

Ben shares:

  • The biggest marketing myth that law firm owners need to ditch.
  • Why referrals trumps cold leads?
  • How to build and leverage a carefully curated “Dream 100” referral list.
  • How storytelling can help your firm rise above the online noise.
  • The power of building authentic relationships in your community.
  • Scrappy marketing ideas that worked.
  • Resources:

    • Influence: The Psychology of Persuasion by Robert B. Cialdini
    • Atlas Shrugged by Ayn Rand
    • Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen by Donald Miller
    • Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell
    •  

      Connect with Darren Wurz:

      • Schedule a Call with Darren
      • The Lawyer Millionaire Founders Network
      • The Lawyer Millionaire: The Complete Guide for Attorneys on Maximizing Wealth, Minimizing Taxes, and Retiring with Confidence by Darren Wurz
      • LinkedIn: Darren P. Wurz
      • Join The Lawyer Millionaire Founders Network and Book Club for Free
      • The Lawyer Millionaire Money Mastery Assessment
      • Financial Advisor Decision Checklist
      •  

        Connect with Ben Glass:

        • Tel: 703-570-8357
        • Linkedin: Benjamin Glass
        • Website: Great Legal Marketing
        • Website: Ben Glass Law
        •  

          About Ben Glass:

          Ben Glass is a prominent long-term disability attorney, business leader, and legal marketing expert with over 40 years of experience in representing disabled and injured clients against insurance companies. He is widely recognized for his innovative approach to law and business, making significant contributions to both fields.

          Early Life and Education

          Ben Glass was born and raised in Northern Virginia, attending Thomas Jefferson High School where he captained his high school soccer team for three years, won a regional championship his senior year and went on to play soccer at William & Mary on scholarship.

          Ben played for the Annandale Cavaliers, who won a national youth soccer championship in 1976 at the U-19 division. He started his soccer referee career at age 16 and continues to referee at the youth and high school level today.

          Ben graduated from George Mason University Law School, (now The Antonin Scalia School of Law) and began the private practice of law in 1983. He started BenGlassLaw in 1995.

          Legal Career

          Based in Fairfax, Virginia, Ben Glass has built a distinguished career as a personal injury and disability lawyer. He is the founder of BenGlassLaw, a law firm renowned for its dedication to client advocacy and exceptional legal representation. One notable highlight of his career was recovering $6 million for the family of an elementary school child who was tragically killed by a mechanical wall in the school’s gym. The firm has over $33 million of future disability benefits under management for his clients.

          Thought Leadership in the Legal Profession

          Ben is a nationally recognized and sought after speaker in the legal industry and has taught and lectured on a variety of legal subjects including direct and cross examination, the use of expert witnesses, conducing effective voir dire and jury selection, maximizing recovery in personal injury cases and effective representation of disabled workers in ERISA long-term disability cases. Ben has been featured prominently in numerous publications and media outlets such as Lawyers Weekly Virginia, The Washington Post, Newsweek, USA Today, and The Wall Street Journal. Ben has argued significant and interesting long-term disability and life insurance claims in courts around the country.

          Ben Glass is not only a successful attorney but also a leading figure in legal marketing. He founded Great Legal Marketing (GLM), an organization aimed at helping solo and small firm lawyers enhance their marketing strategies and business practices. His expertise has been sought after nationwide, and he is a frequent speaker and author on legal marketing, speaking at in-person and virtual conferences to entrepreneurs around the world.

          Ben Glass is a critic of the legal profession’s approach to “lawyer wellness” and frequently posts videos that upset the establishment.

          Podcasts and Media Presence

          Ben Glass hosts the Renegade Lawyer Podcast and the ERISA Disability and Life Insurance Litigation Podcast, platforms through which he shares education and his unconventional yet highly effective approaches to law and business. His ‘renegade’ brand of lawyering has earned him a spot as a guest on over 100 podcasts, solidifying his status as a thought leader in the legal community.

          Publications

          Ben Glass is the visionary author behind a series of groundbreaking books that have transformed the legal and entrepreneurial landscapes, while also shaping the future of youth sports.

          • No. B.S. Time Management for Entrepreneurs, The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time and Productivity and Sanity (Co-authored with Dan Kennedy), published by Entrepreneur Press.
          • Renegade Lawyer Marketing: How Today’s Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom – A guide for small law firms to effectively market themselves.
          • Great Legal Marketing: How Smart Lawyers Think, Behave and Market to Get More Clients, Make More Money, and Still Get Home in Time for Dinner – Strategies for lawyers to enhance their marketing efforts while maintaining work-life balance.
          • You, A Teenage Soccer Referee: The Guide to Success – A resource for young referees focusing on development, sportsmanship, and practical advice.
          • Play Left Fullback – How Challenging the Status Quo Will Help America’s Solo and Small Firm Lawyers Build Better Practices, Be Heroes to their Families, and Restore America’s Trust in Lawyers
          • Ben Glass Center for Growth and Innovation

            Through the Ben Glass Center for Growth and Innovation, Glass provides coaching and training to lawyers from the United States and Canada. These quarterly meetings attract legal professionals eager to learn from Ben and his team on how to become better lawyers, and build thriving businesses that serve their communities.

            Charity and Community Involvement

            Ben Glass has a long-standing commitment to philanthropy. He served on the Board of Directors for Love Without Boundaries, an international charity focused on providing hope and healing to orphaned and vulnerable children. Glass’s contributions extend beyond legal work as he also mentors the charity’s leadership team.

            In the local community, Glass is an advocate for positive behavior in youth soccer, emphasizing sportsmanship and the rewarding nature of refereeing. His work with the Commonwealth Soccer Officials Association and his mentorship of young referees have fostered a healthier environment for youth soccer in the United States.

            Personal Life

            Ben Glass is married to Sandi Glass and they have nine children, four of whom were adopted from China. Ben and Sandi have seven grandchildren.

            Ben Glass is known for his dedication to his clients and his team. He values the culture and the collaborative environment at BenGlassLaw, which he considers instrumental in achieving successful outcomes for their clients.

            Legacy

            Ben Glass’s legacy in the legal and business worlds is marked by his commitment to excellence, innovative thinking, and community involvement. His influence extends beyond his immediate professional circle, impacting the broader legal community through his teachings, publications, and personal mentorship.

            Notable Quotes
            • “Every case win is a highlight because we are changing lives.”
            • “Helping our clients and growing and mentoring a great team is the most rewarding part of my role.”
            • “America is the land of endless opportunity, there is no reason why anyone cannot be successful in the United States.”
            • Ben Glass continues to inspire and lead, proving that a successful legal career can go hand-in-hand with meaningful contributions to society and the betterment of professional practices in law.

              You can listen to Ben at work in court here.

              Follow Ben

              You can follow Ben on Social Media, where he talks about life, law, building great companies and his recovery from triple bypass surgery in March 2024:

              LinkedIn

              Facebook (Personal)
              Facebook (BenGlassLaw)
              Facebook (Great Legal Marketing)
              TikTok (Renegade Lawyer)

              ...more
              View all episodesView all episodes
              Download on the App Store

              The Lawyer Millionaire™: The #1 Show for Law Firm Growth & Financial FreedomBy Darren Wurz, CFP

              • 5
              • 5
              • 5
              • 5
              • 5

              5

              23 ratings


              More shows like The Lawyer Millionaire™: The #1 Show for Law Firm Growth & Financial Freedom

              View all
              New Solo by Legal Talk Network

              New Solo

              116 Listeners

              The Law Entrepreneur by Sam Mollaei and Neil Tyra

              The Law Entrepreneur

              3 Listeners

              Maximum Lawyer by Tyson Mutrux

              Maximum Lawyer

              198 Listeners

              Profit with Law: Profitable Law Firm Growth by Moshe Amsel

              Profit with Law: Profitable Law Firm Growth

              92 Listeners

              Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love by Davina Frederick

              Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you love

              44 Listeners

              The Law Firm Owner Podcast by Melissa Shanahan

              The Law Firm Owner Podcast

              33 Listeners

              Grow Your Law Firm by Ken Hardison

              Grow Your Law Firm

              56 Listeners

              BE THAT LAWYER by Steve Fretzin

              BE THAT LAWYER

              48 Listeners

              The Game Changing Attorney Podcast with Michael Mogill by Michael Mogill

              The Game Changing Attorney Podcast with Michael Mogill

              526 Listeners

              Wildly Successful Law Firm by Nermin Jasani

              Wildly Successful Law Firm

              10 Listeners

              Law Subscribed by Law Subscribed

              Law Subscribed

              6 Listeners

              The Law Firm Blueprint by Jay Ruane & Seth Price

              The Law Firm Blueprint

              13 Listeners

              They Don't Teach This in Law School by Law Firm Alchemy LLC

              They Don't Teach This in Law School

              40 Listeners

              Life Beyond the Briefs by Brian Glass

              Life Beyond the Briefs

              39 Listeners

              BigDeal by Codie Sanchez

              BigDeal

              750 Listeners