eCommerce Badassery

62. How iOS14 Will Affect Your Facebook Ads & What to Do About it


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iOS14 got you down? If you’ve been running Facebook ads for your eCommerce store or have been thinking about getting started, the latest iOS Apple update has probably got you stressed! The industry has been buzzing for a while, worrying that this was going to be the death of Facebook Ads. 

Yes, there are going to be some changes… and we are going to have to make some adjustments to our strategy and analysis, but it’s not going to be a digital marketing apocalypse.

Tune into this week’s episode where I break down everything you need to know, including how to make sure you’re able to properly track the success of your ads.

What You’ll Learn:
  • What the iOS14 change REALLY means for you.
  • How to get better data about your ads than Facebook can give you.
  • How you can STILL retarget your customers even if they've opted out of tracking by Facebook.
  • Links Mentioned

    How iOS14 Will Affect Facebook Ads

    https://www.facebook.com/business/help/331612538028890?id=428636648170202

     

    Must-Do Steps for Facebook Ads and iOS14 - Your Ads Won’t Run if Don’t Update This

    https://www.facebook.com/business/help/721422165168355

    Facebook Conversion API: https://www.facebook.com/business/news/how-conversions-api-gets-businesses-closer-to-customers

    Facebook Conversion API for Shopify

    https://www.facebook.com/business/m/conversions-api-shopify

    Shopify / Facebook Sales Channel & Conversion API: https://www.facebook.com/business/m/conversions-api-shopify

    WooCommerce / Facebook Plugin & Conversion API : https://www.facebook.com/business/m/conversions-api-woocommerce

    Using UTM Parameters on Facebook Ads

    https://www.facebook.com/business/help/1016122818401732

     

    Episodes Mentioned

    Privacy Policy

    http://eCommerceBadassery.com/37

    UTM Parameters

    http://eCommerceBadassery.com/50

    Read the Full Transcript

    eCommerceBadassery.com/62

    FREE Resource Library 

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

     

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

    http://ecommercebadassery.com/facebook

    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

    https://ecommercebadassery.com/klaviyo

    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

     

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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    eCommerce BadasseryBy Jessica Totillo Coster

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