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Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager.
As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ including Camila Cabello and Britney Spears. Her accolades include Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
So how did she do it, and how can you follow in her footsteps? Cassie is here to spill the secrets on landing a celebrity as a social media client. Are you ready to add a celebrity social media client to your portfolio? Let’s dive in!
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode63
Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community63
Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi63
Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients63
Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop63
Let’s be Instagram friends: @sugarpunchmarketing
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
Mentioned in this episode:
The Back Office
Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.
By Shanté Gorman, Mentor for Social Media Managers4.9
2323 ratings
Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager.
As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ including Camila Cabello and Britney Spears. Her accolades include Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
So how did she do it, and how can you follow in her footsteps? Cassie is here to spill the secrets on landing a celebrity as a social media client. Are you ready to add a celebrity social media client to your portfolio? Let’s dive in!
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode63
Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community63
Sign up to my Social Media Manager Incubator Program Suite: https://social-media-manager-confidential.captivate.fm/smmi63
Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients63
Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop63
Let’s be Instagram friends: @sugarpunchmarketing
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
Mentioned in this episode:
The Back Office
Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.

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