The Side Hustle Show

649: This Firefighter’s Side Hustle Grew to $1M in Sales


Listen Later

Mike Ettenberg spent 10 years as a firefighter, but was constantly losing or breaking his sunglasses on calls.

Frustrated, he decided to take matters into his own hands.

Frontline Optics makes durable sunglasses for first responders with a no-questions-asked replacement policy.

Despite having "no business experience," the Side Hustle Show listener took Frontline from side hustle to full-time venture, selling over $1M worth of sunglasses along the way. 

Tune in to episode 649 to learn:

  • How Mike found his first customers
  • The "microinfluencer" strategy that generated consistent sales
  • When he felt comfortable quitting his firefighting day job
  • His plans for the future

  • Full Show Notes: This Firefighter's Side Hustle Grew to $1M in Sales

    New to the Show? Get your personalized money-making playlist here!

    Sponsors:

    • Mint Mobile — Cut your wireless bill to $15 a month!
    • Airbnb — Discover how much your home could be worth!
    • OpenPhone — Get 20% off of your first 6 months!
    • Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!
      ...more
      View all episodesView all episodes
      Download on the App Store

      The Side Hustle ShowBy Nick Loper of Side Hustle Nation | YAP Media

      • 4.7
      • 4.7
      • 4.7
      • 4.7
      • 4.7

      4.7

      1,553 ratings


      More shows like The Side Hustle Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,444 Listeners

      Afford Anything by Paula Pant | Cumulus Podcast Network

      Afford Anything

      3,552 Listeners

      BiggerPockets Real Estate Podcast by BiggerPockets

      BiggerPockets Real Estate Podcast

      16,720 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,827 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,617 Listeners

      Negotiate Anything by Kwame Christian Esq., M.A.

      Negotiate Anything

      707 Listeners

      Love, Happiness and Success with Dr. Lisa Marie Bobby by Dr. Lisa Marie Bobby

      Love, Happiness and Success with Dr. Lisa Marie Bobby

      819 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,825 Listeners

      Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

      Marketing School - Digital Marketing and Online Marketing Tips

      1,263 Listeners

      The How of Business - How to start, run, grow and exit a small business. by Henry Lopez

      The How of Business - How to start, run, grow and exit a small business.

      507 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,062 Listeners

      ChooseFI by ChooseFI

      ChooseFI

      5,142 Listeners

      Side Hustle School by Chris Guillebeau / Onward Project

      Side Hustle School

      3,264 Listeners

      This Naked Mind Podcast by Annie Grace

      This Naked Mind Podcast

      2,564 Listeners

      The Russell Brunson Show by Russell Brunson | YAP Media

      The Russell Brunson Show

      928 Listeners

      BiggerPockets Money Podcast by BiggerPockets

      BiggerPockets Money Podcast

      3,076 Listeners

      Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

      Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

      1,330 Listeners

      Negotiate Your Best Life Podcast with Rebecca Zung by Rebecca Zung, Esq. | YAP Media

      Negotiate Your Best Life Podcast with Rebecca Zung

      333 Listeners

      Elevate with Robert Glazer by Robert Glazer | YAP Media

      Elevate with Robert Glazer

      351 Listeners

      Creating Confidence with Heather Monahan by Heather Monahan | YAP Media

      Creating Confidence with Heather Monahan

      1,098 Listeners

      My First Million by Hubspot Media

      My First Million

      2,647 Listeners

      The Anxious Achiever by Morra Aarons-Mele

      The Anxious Achiever

      571 Listeners

      The Trent Shelton Podcast by Trent Shelton Companies

      The Trent Shelton Podcast

      5,839 Listeners

      Real Estate Rookie by BiggerPockets

      Real Estate Rookie

      1,827 Listeners

      The Greatness Machine by Darius Mirshahzadeh | YAP Media

      The Greatness Machine

      131 Listeners

      All the Hacks: Money, Points & Life by Chris Hutchins

      All the Hacks: Money, Points & Life

      1,604 Listeners

      The Startup Ideas Podcast by Greg Isenberg

      The Startup Ideas Podcast

      203 Listeners

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

      The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

      248 Listeners

      Leap Academy with Ilana Golan by Ilana Golan

      Leap Academy with Ilana Golan

      275 Listeners

      The Dr. Leaf Show by Dr. Caroline Leaf

      The Dr. Leaf Show

      3,098 Listeners

      MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy) by John Lee Dumas

      MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy)

      15 Listeners