Welcome back, Product Bosses! In this episode, I sit down with Elizabeth from Brighton House Decor as she navigates a major shift in her business—moving from event decor to watercolor illustrated products. Change can be exciting, but it also comes with challenges, especially when it comes to pricing, sales strategies, and growing wholesale accounts. We dive deep into what it takes to expand her wholesale business, adjust pricing for better profitability, and craft offers that actually convert.

One of the biggest takeaways from this session? Sometimes, lowering prices can lead to more sales. It’s all about striking the right balance between profit margins and demand. We also talk about why outreach to retailers is a non-negotiable when scaling wholesale and how tracking repeat customers can unlock new revenue opportunities. When done right, sales offers aren’t just about clearing inventory—they’re about solving customer problems in a way that feels effortless.

If you’ve been feeling scattered in your business or unsure where to focus next, this episode will give you clarity. Remember, success isn’t about doing everything—it’s about doing the right things. And most importantly, believing in yourself and your business is what truly makes the difference. Tune in now for practical insights you can apply right away!

Resources:

• Learn more about Brighton House Decor here!
• Follow Brighton House Decor on Instagram here!
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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