Everyone says get a niche and all of your problems will be solved! This week on the podcast we did a coaching call with Dina Farmer of Spectrum Getaways. 

Dina owns a Travel Agency that helps Autistic Families to be able to travel and see the world. Such a needed service for families. 

Yet... even with getting a big influencer to shout her out and being crystal clear on the 'who' it's just not connecting as much as she is looking for. 

In this episode, we dove into the why/how of what is stopping these families from traveling or saying yes. 

This is a great example of needing to go deeper into the niche. To see their struggles from a perspective where getting a vacation is more work than not, no matter how deeply they need that break. 

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