“People make choices and they pay for what they value.” - Rachel Braun Scherl

As practitioners, it often feels like we’re being pulled in many different directions. You're seeing clients, managing operations, creating content, and still wondering how to reach more people and make your practice sustainable without burning out. At the same time, the conventional healthcare system continues to miss the whole picture with women’s health, leaving individual providers and patients to fill in the gaps.

While both the medical and business worlds continue to undervalue women's health, there’s a strong business case for building these practices, whether it’s primary care, one-on-one health coaching, or larger companies thinking about apps and products. The key is that whichever path we choose, we need to approach our women’s health practices not just with compassion but with strategy. That means tracking outcomes, measuring what matters, and learning how to communicate the value of integrative care in a crowded and often confusing market.

Today, I’m excited to introduce you to Rachel Braun Scherl, who has over 30 years of experience as a business builder and marketing strategist. She approaches this with an MBA mindset that can be game-changing when you’re thinking about growing your women’s health business. From supporting solo practices to advising venture-backed startups, Rachel helps practitioners and founders think like business owners.

In today’s episode, Rachel and I discuss how to integrate business strategies with clinical expertise, understanding target audiences, the importance of tracking patient outcomes, trends in women’s health, the impact of telehealth, the need for holistic, personalized care, empowering women through education and data-driven approaches, what is needed to support sustainable growth and improved patient outcomes, and more.

Enjoy the episode, and let's innovate and integrate together!

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Learn more or watch the video version of this conversation at https://integrativewomenshealthinstitute.com/what-market-trends-in-womens-health-do-you-need-to-know-with-rachel-braun-scherl/.

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