Some gyms run full speed just to stay in place. 

Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the surface. They’re selling packages, running challenges, hitting their numbers... 

However, the model resets every 30 days – so they’re always one deal away from falling behind.

But what if the gym didn’t have to reset? 

What if revenue were predictable and enough to cover the bills before the month even starts?

Habit #4 in the Seven Habits of Winning Gyms is about the gyms that operate that way. The ones that treat recurring revenue like infrastructure – something to build on, not gamble with.

In this episode, Tim and Randy break down:

• how winning gyms protect recurring revenue
• why they pass on the dopamine hits of pay-in-full cash
• why they refuse to discount their value
• how they stay out of the scramble

This is the long game with consistent, compounding returns.

Tune in and find out why smart gyms say no to $15K upfront.

Key Takeaways: 

• Intro (00:00)
• Recurring revenue – the biggest built-in advantage (00:39)
• Track your Delta to avoid panic and desperation (03:04)
• Packages create cash spikes but sabotage stability (06:23)
• Consistent months > revenue rollercoasters (08:25)
• Never discount paid-in-full (14:05)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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