In this 7th episode of the Marketing Matters™ podcast, Ashley Brock shares the key terms you must know in order to confidently analyze and interpret your marketing data and performance. In part 2, we cover "back end metrics" including CVR, CPA, ROAS, AOV and more.

Resources:

• Download the two page vocabulary cheat sheet that includes both front end and back end metrics and their definitions (plus more not even covered in this episode!) at https://paidadscoaching.com/lingo
• Learn how to WIN with paid ads in the Challenge

Let's Connect:

Instagram: @ads.with.ashley

YouTube: @ads.with.ashley

Website: paidadscoaching.com

Book: How To Win With Paid Ads