Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen.



In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leading platform and brokerage focused on law firm sales and acquisitions. Jeremy shares insights from his 12+ years of experience helping small and mid-sized law firm owners navigate successful sales and purchases.

📰 About Jeremy Poock:

Jeremy Poock is an attorney and the founder of Senior Attorney Match. Since 2013, he’s helped dozens of law firm owners sell and buy firms, focusing on small business law firms with revenues typically under $10 million. Jeremy’s hands-on approach and deep understanding of law firm valuations and succession planning have made him a trusted advisor in the legal space.

👉 Sasha and Jeremy explore:

— Why most law firm owners overlook the opportunity to sell their practice.

— How law firm sales are evolving from “Law Firm Sales 1.0” (book of business) to “2.0” (brand and digital value).

— Why many lawyers are hesitant to buy firms, and how to overcome that mindset.

— How alternative business structures (ABS) and changes in regulations may reshape the legal industry.

— The role of personal goodwill in law firm valuation and how it impacts sales.

👉 Main Takeaways from the Episode:

— Growth through acquisition is an underrated strategy for law firm owners, but that’s changing fast.

— Many law firms are more valuable than their owners realize. Planning ahead can maximize the sale price.

— Culture fit is critical in any law firm sale. A mismatch can sink a deal, no matter how good it looks on paper.

— The legal industry is slowly moving toward greater acceptance of private equity and non-lawyer ownership, creating new opportunities (and risks) for law firms.

If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

📞 Connect with Jeremy Poock:

• Website: https://www.seniorattorneymatch.com/

• LinkedIn: https://www.linkedin.com/in/jeremypoock/ 

📞 Connect with Sasha Berson:

• LinkedIn: https://www.linkedin.com/company/grow-law-firm/

• Instagram: https://www.instagram.com/grow_lawfirm/

• YouTube: https://www.youtube.com/@growlawfirm

• Facebook: https://www.facebook.com/growlawfirm 

• Email: [email protected]

• Phone: (312) 854-7724

#LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights