In today’s episode of the Live UNREAL w/Glover U Podcast, Jeff takes a deep dive into marketing, talking about some of the biggest insights we’ve gained in over a decade of learning, failing, implementing, and shifting our own marketing strategy. In this two-part series, you'll find out what doesn’t work in marketing, what we need to be doing to set ourselves up for success, and how to start thinking like a marketing expert. You’ll also learn:

The difference between the direct and indirect benefits of marketing

Why branding and marketing are two completely different things 

How to make sure all your marketing efforts flow together effortlessly

Why every agent has the ability to put an iBuyer offer in front of the consumer 

 

Quotes 

A good marketing plan should be cohesive and build upon itself, fit together, and give the consumer a connected experience. -Jeff Glover  

Marketing is not the end all, be all. It enhances everything else you do, the leads you’re generating, and the conversations you’re having. -Jeff Glover  

 

Key Points 

There are two benefits to marketing: the direct results and responses we get from specific campaigns or calls-to-action. Indirect marketing just enhances everything we’re already doing, like prospecting and sending out mail. While we can’t directly quantify it, it makes a huge difference in our visibility in our markets. 

Most agents only look at marketing on a case-by-case basis, rather than one big picture that needs to flow together nicely. A marketing expert has a plan - they make sure their marketing activities aren’t standalone pieces, but part of an overall plan. 

When it comes to marketing, most agents are thinking in terms of 30 days. Plan on going for no less than 6-12 months before you see results in anything that you’re doing in your marketing.