Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why?

Because they’re prioritizing the wrong things.

Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers.

You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence.

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