What happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year.

Resources:

• Get Your Ticket To Boutique Summit 2025
• Join The Boutique Hub
• Ashley Alderson: Instagram
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube