Empowered Business

73: Why My Business Switched From a Launch Model to a Shop Model


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Are you leaving money on the table?

 

I was, and it took me going through one of the hardest times of my life to realize how to shift my business to get way more profit than before…and I’m going to share that with you!

 

After a nine-month hiatus, I am happy to be back with a brand new series, especially for content creators! We’ll be talking all about how you can leverage what you've already created to make more money and impact more people.

 

To introduce this new series, I’m sharing what I’ve learned over the last 12 months about running our digital product shop and how it’s completely transformed my business. 

 

Topics covered in this episode include:

 

  • A brief update on where I’ve been

  • Where the concept for our digital shop came from

  • Why you don’t need to keep creating new sales pages

  • What happened when we focused on the shop over launches

  • How you can still serve those not ready for a membership

  • How your shop can act as a sales funnel

 

If you're a course creator, if you run a digital membership, or if you have a high-ticket program, this series is going to be for you! Tune in to learn why you don’t have to keep making more content in order to make more money.

 

Resources Mentioned: 

Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/

 

I would love to connect on Facebook or Instagram!


Show notes available at www.monicafroese.com/73

 

A free 3-day challenge to turn your digital product idea into a build-ready asset in days, not weeks, using AI.

Who? Content Creators and Online Business Owners

When? January 27 - 29, 2026

What? Skool community, daily lessons, and live implementation!

👉 Join us live!

© 2021-2025 Froese Media LLC | All Rights Reserved

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Empowered BusinessBy Monica Froese

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