Today Bekah Turner, owner of Pink Possum, joins Ashley to unpack her business journey— from growing up in a salvage-store family—and how that shaped a boutique brand that wins with relatable content, smart buying, and customer trust.

We dive into her weekly content rhythm, live selling, email/SMS/app strategy, vendor red flags, how she handles photo theft/dupes, and the storefront decision she regretted (then fixed).

You'll learn:

• A repeatable weekly content plan (markdowns → sneak peeks → launch → follow-up)

• How to segment email, SMS, and app notifications without spamming

• Vendor due diligence (manufacturer vs. distributor, reviews, model tells)

• How to address photo theft, educate customers, and avoid dupe/legal pitfalls

• Why "bigger isn't always better" and the storefront mistake Becca reversed fast

Join The Boutique Hub

Retail Bootcamp

Bekah Turner & Pink Possum Boutique

Website: Pinkpossumboutique.com Instagram: @shoppinkpossum @bekturner

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Ashley Alderson: Instagram

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