January 13, 2026

#746: How Knowing Your Customer Starts With Knowing Yourself

45 minutes

In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that's equal parts deeply personal and highly tactical.

Kristi shares her journey from nursing to photography to direct sales, the moment her company shut down with almost no notice. But the story doesn't stop there. Kristi breaks down how she pivoted into owning her own boutique, how she finally got clear on who her customer is, and what it looks like to keep showing up when life feels heavy.

You'll learn:

The moment she realized: "My customer is me."
How Kristi rebuilt income quickly after her company closed without warning
The mindset shift that helps you move when life feels heavy
How community + accountability accelerate growth
Simple photo/posing rules that instantly make you look better on camera (angles, triangles, weight shift, light, and merchandising the full look)

Join The Boutique Hub

Retail Bootcamp

Kristi Briceno & Mom Buns and Ruffles

Website: mombunsandruffles.com Instagram: @mombunsandruffles

Facebook: @MomBunsandRuffles

National Domestic Violence Hotline: 1800-799-7233

____________________________

Ashley Alderson: Instagram

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By The Boutique Hub with Ashley Alderson

4.9

859859 ratings

January 13, 2026

#746: How Knowing Your Customer Starts With Knowing Yourself

45 minutes

In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that's equal parts deeply personal and highly tactical.

You'll learn:

The moment she realized: "My customer is me."
How Kristi rebuilt income quickly after her company closed without warning
The mindset shift that helps you move when life feels heavy
How community + accountability accelerate growth
Simple photo/posing rules that instantly make you look better on camera (angles, triangles, weight shift, light, and merchandising the full look)