Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy. 

We're uncovering how AI can elevate the repurposing of your content, turning one digital product into multiple revenue streams. We’ll explore real-world success stories, like how Taylor Swift and Disney have masterfully repurposed content, and delve into examples from my own business on using AI to enhance and reinvent products. Plus, we'll give you a sneak peek into my upcoming live session at the AI Unleashed for Business Summit, where I'll reveal groundbreaking ways AI can optimize your content strategy. 

Whether you're a digital product veteran or just getting started, this episode is packed with insights to help you leverage AI for smarter, not harder, business growth.

In Today’s Episode We Discuss: 

AI in Business

AI has become ubiquitous in today's business landscape, creating a clear divide between those who are embracing its potential and those who continue to ignore it. I recently participated in the AI Unleashed for Business Summit to share my experiences with integrating AI into business operations.

Overview of AI Unleashed for Business Summit

The AI Unleashed for Business Summit will take place on March 25 2025 as a live session featuring more than 30 experts in the field. The Summit focuses on delivering real strategies for implementing AI in various business contexts and offers free access to all sessions and related materials.

My Summit Session

My session at the Summit covers the history of my business journey and how it evolved to include digital product offerings. I'll discuss the development of the Empowered Business Lab® and my digital product shop, along with the creation of the Digital Shop Experience™ platform.

Content Repurposing Strategies

Content repurposing strategies have historical precedents, as demonstrated by successful examples like Taylor Swift and Disney. Before AI tools became available, businesses utilized techniques such as bundling, unbundling, and repurposing live events to maximize their content value.

Audience Engagement and Questions

I regularly engage with my audience by answering their most frequent questions through quick tip videos. These videos showcase examples of product creation and content repurposing methods that were effective even before AI tools became widely available.

Enhancements with AI

AI has enabled significant enhancements to existing content, as illustrated by my work with the Family Budget Spreadsheet. AI assistance has been invaluable in identifying adjacent audiences and creating tailored products to meet their specific needs.

Featured Topics at the Summit

The Summit will feature numerous additional sessions covering topics such as replicating oneself using AI tools and automating marketing campaigns to increase efficiency and reach.

Resources Mentioned:

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