The marketing world moves at the speed of light and in today’s episode we dive into some simple yet powerful ideas trade business owners can adopt in 2023/2024. 

 Many trade business owners think to spend money on marketing means to pay thousands a week on Google ads or SEO to attract new customers, but if you are just starting out, there are plenty of others marketing tactics that you can implement that are either low cost or no cost. 

 At Lifestyle Tradie we teach a marketing formula called the ACDR Formula. This stands for ATTRACT, CONVERT, DELIVER, RETAIN. The reason we do this is because marketing isn’t just about attracting new clients all the time, it’s about making the most of EVERY customer you work with and THEN encouraging them to come back. 

 Amongst our topics today, we talk about using AI to generate social media content and creating buzz with competitions. We also discuss using referral partners that lead to deeper, more valuable connections between you and your customers in uncertain times as well as many more ideas that work in the real world. 

• Google Maps marketing 
• Partnerships – develop relationships with local partners. 
• Social Proof – Get as many 5-star reviews as possible. 
• Social Media – where are your customers hanging out? 
• Vehicles – Not always low cost, but essential. 
• Awards – Enter your business into local/industry competitions.  
• Report – Inspection reports helped us increase customer conversion. 
• Branded Stickers – Stickers drive repeat work, especially in high-profit margin work in an emergency. 

 CONNECT WITH US:

Come see Andy and Angela LIVE at our next free event. If you’re sick and tired of working super long hours, don’t spend enough time with family or friends and have been putting off that 6-week camping trip for too long then come along to “Lifestyle Tradie LIVE”. You’ll learn how to: 
 

• Make more PROFIT 
• Transform and lead STAFF 
• Implement SYSTEMS 
• Generate more SALES 
• Trade-specific MARKETING
   
  So, if you want to get off the tools, scale, sell or just want to work “on” your business and not “in” your business, then this is the first steps to really set yourself up for success. GRAB YOUR TICKET HERE.