"Should I make it obvious on my website that I am a one-person business or will that discredit me?"
"How can I get clients to take me seriously when I only just graduated from design school?"
"How can I reference my past careers without harming the validity of my current home industry business?"
These are the questions I receive from entrepreneurs in the home industry. No matter how long or short you've been in the business world, you've likely experienced the insecurity that comes with starting something new. I get it. We like to anticipate how we will be received and, if possible, prevent any negative assumptions or judgement.
However, we are often far to judgmental on ourselves. What if I told you that being a one-person business was sometimes better than having a team of employees (Bigger teams, you have benefits, too, and there is nothing wrong with you.) What if you could speak about your skills confidently, even if you just graduated or recently changed careers? You get to control the first impression potential clients receive of you and your business, and you also get to help them determine whether to feel confident in your ability...or not. It's all in the wording.
While your actions must back up whatever you're claiming, don't make the mistake of downplaying or discrediting yourself through negative connotations. Today on The Kate Show, we're talking about confidence and marketing - the two things most female business owners lack - and what to say when you or a client are questioning your abilities. You'll want keep these scripts for future use.