Most boutique owners are pouring money into ads expecting more sales — but if your website isn't built to convert, you're just paying to lose customers.

Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest mistakes boutique owners are making right now.

You'll learn:

• The ideal homepage layout that drives conversions

• What your product pages MUST include

• The biggest trust-killers on boutique websites

• How shipping pricing impacts conversion rates

• The #1 metric you should be tracking before running ads

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Learn more about Boutique Hub Black

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