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The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.
The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budgets.
So, how do you stand out and actually book clients this year?
In this episode of Social Media Manager Confidential, I’m breaking down:
✔ Why having a portfolio or strong social proof is non-negotiable
✔ How to price your services based on ROI (not just time & effort)
✔ The best services to offer in 2025 beyond full management
✔ How to deliver a client experience that keeps people renewing
✔ What’s working right now for SMMs who are successfully booking clients
If you want to grow your social media management business without underpricing yourself or relying on outdated strategies, this is the episode for you.
💌 A SPECIAL THANK YOU FOR LISTENING: 💌
Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)
📁 RESOURCES & FREEBIES:
• Freebies for Social Media Managers – Grab my best guides for free!
• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!
• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.
CONNECT WITH ME:
→ Website: https://sugarpunchmarketing.com/
→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ
→ Instagram: https://www.instagram.com/sugarpunchmarketing
→ Threads: https://www.threads.net/@sugarpunchmarketing
→ TikTok: https://www.tiktok.com/@sugarpunchmarketing
→ LinkedIn: https://www.linkedin.com/in/shantegorman/
→ Email: [email protected]
⭐ LEAVE A REVIEW & GET REWARDED: ⭐
Every month, I’m giving away a free template, class, or bundle to one lucky listener!
➤ Step 1: Leave a review on Apple Podcasts or Spotify
➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram
💌 I’ll reshare every single one—because good karma should come with perks. 💕
🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.
Mentioned in this episode:
The Back Office
Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.
By Shanté Gorman, Mentor for Social Media Managers4.9
2323 ratings
The truth about growing as a social media manager in 2025—no fluff, no sugarcoating.
The industry is shifting. More people are entering social media management, businesses are getting pickier about who they hire, and the economy is making clients way more selective with their budgets.
So, how do you stand out and actually book clients this year?
In this episode of Social Media Manager Confidential, I’m breaking down:
✔ Why having a portfolio or strong social proof is non-negotiable
✔ How to price your services based on ROI (not just time & effort)
✔ The best services to offer in 2025 beyond full management
✔ How to deliver a client experience that keeps people renewing
✔ What’s working right now for SMMs who are successfully booking clients
If you want to grow your social media management business without underpricing yourself or relying on outdated strategies, this is the episode for you.
💌 A SPECIAL THANK YOU FOR LISTENING: 💌
Because you’re listening, you get 15% off any class, template, or bundle in my shop! ✨ Use code POD15 at checkout → https://shop.sugarpunchmarketing.com/discount/POD15 (Expires June 6, 2025)
📁 RESOURCES & FREEBIES:
• Freebies for Social Media Managers – Grab my best guides for free!
• My Go-To Tools & Discounts – The exact tools I use to keep my business running smoothly, including contracts, software, and office supplies!
• Join the SMM Lounge (FREE Community!) The cozy corner of the internet for social media managers who get it. Connect, vent, and get insights from pros who are in it with you.
CONNECT WITH ME:
→ Website: https://sugarpunchmarketing.com/
→ YouTube: https://www.youtube.com/channel/UCqe-IavMpS-DoIABKH2EjKQ
→ Instagram: https://www.instagram.com/sugarpunchmarketing
→ Threads: https://www.threads.net/@sugarpunchmarketing
→ TikTok: https://www.tiktok.com/@sugarpunchmarketing
→ LinkedIn: https://www.linkedin.com/in/shantegorman/
→ Email: [email protected]
⭐ LEAVE A REVIEW & GET REWARDED: ⭐
Every month, I’m giving away a free template, class, or bundle to one lucky listener!
➤ Step 1: Leave a review on Apple Podcasts or Spotify
➤ Step 2: Send me a screenshot at @sugarpunchmarketing on Instagram
💌 I’ll reshare every single one—because good karma should come with perks. 💕
🎙️ New episodes drop every Friday! Follow & turn on notifications so you never miss a thing.
Mentioned in this episode:
The Back Office
Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.

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