eCommerce Badassery

85. Why You Might Be Doing Social Media Wrong & How to Do it Right with Katie Wight


Listen Later

Social media… a necessary evil according to most eCommerce business owners. It’s a magical place that can bring us lots of new customers but can also drive us mad. 

 

Platform changes, algorithm updates, new strategies, oh my! Trying to show up in all the places, using all the features, posting pretty pictures every day, creating entertaining content, engaging with your audience, the to-do list goes on and on. 

 

And when we realize we can’t manage it all on our own, we think maybe I should just outsource this?

 

Today’s guest is Katie Wight, founder of social media marketing agency KW content. She shares why she thinks eCommerce businesses should manage their social media in-house, why she thinks hashtags are a waste of time, and her tried and true strategies for creating exponential growth for her clients.

 

What You’ll Learn
  • Why eCommerce brands should manage their social media in-house, according to a social media agency owner
  • Why hashtags are a waste of time
  • What most of us are doing wrong in terms of content creation and what to do instead.
  •  

    Links Mentioned

    Business Facebook Page: https://www.facebook.com/kwcontent

    Strong Brand Social - Free Facebook Group: https://www.facebook.com/groups/2601904590067696

    Business Instagram: https://www.instagram.com/kwcontent/

    Personal LinkedIn: https://www.linkedin.com/in/kate-wight-she-her-46985024/

    FREE MASTERCLASS: https://strongbrandsocialcsa.com/webinar-registration-021622118283858

    Strong Brand Social Express: https://www.strongbrandsocial.com/express

    Content Strategy Accelerator: https://www.strongbrandsocial.com/csa_salespage

     
    Read the Full Transcript

    eCommerceBadassery.com/85

     

    FREE Resource Library 

    Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

    http://ecommercebadassery.com/freestuff

     

    Want More Badassery?

    Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

    http://ecommercebadassery.com/facebook



    Let’s connect on Instagram @ecommercebadassery

    https://instagram.com/ecommercebadassery

     

    Ready to Level Up Your Email Marketing & eCommerce Business?

    Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

     

    https://ecommercebadassery.com/klaviyo



    Work With Me

    Interested in getting my brain focused on YOUR business? Learn more about my services…

     

    Email Marketing Help: https://ecommercebadassery.com/email-marketing

    eCommerce Help: https://ecommercebadassery.com/ecommerce-help

     

    Rate, Review, & Subscribe

    Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

     

    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683



    This podcast uses the following third-party services for analysis: 

    Chartable - https://chartable.com/privacy

    ...more
    View all episodesView all episodes
    Download on the App Store

    eCommerce BadasseryBy Jessica Totillo Coster

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    68 ratings


    More shows like eCommerce Badassery

    View all
    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,451 Listeners

    The Unofficial Shopify Podcast by Kurt Elster, Paul Reda

    The Unofficial Shopify Podcast

    258 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,087 Listeners

    Ecommerce Playbook: Numbers, Struggles & Growth by Common Thread Collective

    Ecommerce Playbook: Numbers, Struggles & Growth

    73 Listeners

    Proof to Product by Katie Hunt

    Proof to Product

    285 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,826 Listeners

    The Product Boss with Jacqueline Snyder by Jacqueline Snyder

    The Product Boss with Jacqueline Snyder

    885 Listeners

    ADHD for Smart Ass Women with Tracy Otsuka by Tracy Otsuka

    ADHD for Smart Ass Women with Tracy Otsuka

    53 Listeners

    I Have ADHD Podcast by Kristen Carder

    I Have ADHD Podcast

    2,901 Listeners

    On Purpose with Jay Shetty by iHeartPodcasts

    On Purpose with Jay Shetty

    27,647 Listeners

    The Ecommerce Roadmap by Susan Bradley: E-commerce Expert

    The Ecommerce Roadmap

    215 Listeners

    Working Hard with Grace Beverley by Grace Beverley

    Working Hard with Grace Beverley

    203 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    357 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    20,662 Listeners

    The Buyerside Chat by Kristin Fisher

    The Buyerside Chat

    37 Listeners