Today Oliver and Lena chat with Aimie-Sarah Carstensen, Founder of Art-Night, that provides offline events bringing people together to paint, craft or bake. This years shift to digital online connection has been a stretch. Aimie talks about the clear and caring communication needed, as well as how she spread the word going from zero to 30.000 participants in 5 countries. Get insights into unusual PR tactics, like Dating shows and the different drinking cultures across Europe.