Ilana is a former Data Analyst, turned PPC expert.

She has worked at many of the global financial institutions
but switched careers many years ago when she finally gave
in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online.

Ilana lives in Sydney with her husband and 3 children.

In this episode we chat about

Whether Adwords is still a viable marketing tool

Effective Adwords strategies

Common mistakes and how to avoid them

Hacks for getting your Adwords converting

Tips for crafting effective ads

What questions you should be asking your Adwords provider

And more