Rebecca Rusch is a legend in the outdoor industry. She has conquered and become world champion in multiple outdoor and endurance sports as an athlete, and along the way has blazed a meaningful trail for athletes who aspire to follow her footsteps with their own careers, businesses, events, charities, speaking engagements and Emmy award-winning films.

In this episode, Rebecca opens up about her journey, the lessons she's learned along the way, and gives us a glimpse into what's on the horizon. I had the pleasure of working with Rebecca as her Athlete Marketing Manager during our time together at Red Bull, and it has been fascinating to watch her career develop over the years. This week's Brand, Product, Content: - Rebecca: The Outside Festival - Aaron: The Best Marketing Strategy Ever Follow Rebecca Rebecca's Private Idaho Gravel Event Blood Road Film Second Nature Instagram Second Nature Newsletter