Passion is not enough to do well in business. To be truly successful, you have to be obsessed with what you’re doing.

It’s this mentality which helped co-founder and CEO of Nutrafol, Giorgos Tsetis, grow his hair-wellness company into a worldwide success.

With a difficult marketplace to contend with, he realised early on that building brand credibility was essential for survival. Tackling customer scepticism was the key to catapulting the brand to success.

In this episode of Speak Like a CEO, Giorgos draws on more than a decade of entrepreneurial experience, sharing his top tips for:

📝 Mastering concise messaging, both internally and with customers

🤔 Communicating to combat sceptecism around your brand

👨‍👨‍👦‍👦 Reaching 100,000 social media followers through organic growth

🌎 Founding a business which leaves a lasting positive impact on the world

Giorgos’ interview with Oliver and Lena is available to stream NOW.