In this episode of the Live Unreal Podcast, Jeff Glover sits down with powerhouse agent Erin Ward from Norfolk, VA at the June 2025 Live Unreal Retreat in Traverse City. Erin has been in real estate for 9 years and is on track for her best year ever—after closing 161 units for $71 million in 2024, she’s already at 77 units for $35 million halfway through 2025, with a goal of 185 units and $90 million in volume.

Erin shares the exact shifts that helped her transform from running a personality-driven business to building a true sales-based business. She dives into the role skills training played for her and her team, how she improved her own sales skills, and why consistent training has been the foundation of their success.

You’ll also hear how Erin leverages her contacts and database to fuel growth, the strategies behind her steady stream of agent-to-agent referrals, and the powerful ways she’s giving back to her community and industry. Plus, Erin reveals the #1 thing she’s applying from Glover U and 1-on-1 coaching that’s helping her reach new levels in her business.

If you want to learn how to build a high-production real estate business, generate more referrals, and scale with proven systems, this interview with Erin Ward is a must-listen.

Download the Glover U app: https://tinyurl.com/GloverUapp

Follow Glover U:

• Facebook: https://www.facebook.com/GloverU

• Instagram: https://www.instagram.com/gloverucoaching/

• LinkedIn: https://www.linkedin.com/company/glover-u

• Website: https://www.gloveru.com

• Inner Circle (free weekly content): https://www.facebook.com/groups/gloveruinnercircle/