Love Life And Lose Weight

93: Your Brain Hates Your Weight Goals — Here’s the Fix


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***Don’t forget: Special launch pricing for the 2026 Follow-Through Planner is live right now at HBeardsley.com/planner. VIP listeners can grab the full planner bundle for just $55 — the 2026 planner will never be offered again for this price! Includes the group ‘set up your planner call on December 20th, fun stickers, and four free Group Seasonal Planning & Review coaching sessions throughout 2026 — this bundle is available only through December 5 at 8 PM ET

🎧 What You’ll Learn in today's episode: 

If you’re tired of setting goals you want to follow through on but never quite do — this episode is going to change everything.
You’ll learn why your follow-through issues aren’t personal flaws… they’re design flaws. And you’ll walk away knowing exactly how to set goals your nervous system can actually execute.

🧠 Why Aspirational Goals Backfire

Most women blame themselves when they can’t stick to big, exciting goals.
 But the truth? Aspirational goals trigger pressure, overeating, and self-judgment because they ignore your emotional bandwidth.

You’ll learn:

  • How to spot goals that are secretly unsustainable
  • The ONE weight-loss target that keeps progress steady
  • Why your emotional state determines whether a goal gets done

👉 This is how you finally stop breaking promises to yourself.

🍽️ How to Lose Weight Without Feeling Squeezed

Perfection isn’t the answer — relief is.
You’ll hear how planned overeats, mindfulness, and realistic weekly targets keep you consistent without the mental gymnastics.

👉 Weight loss gets easier when you stop fighting your biology.

✍️ The Tool That Makes Follow-Through Practically Automatic

Meet your new superpower: implementation intentions.
This research-backed technique helps you bypass overwhelm and stick to your goals even on stressful days.

You’ll learn:

  • The “If X happens, then I will do Y” formula
  • Real examples you can steal today
  • How to stay in motion even when you feel off

👉 This is how motivation stops mattering.

📝 Your Weekly Actions
  • Pick one doable goal you’re 90% sure you’ll hit
  • Write your implementation intentions
  • Log overeats without drama
  • Translate your goals into tiny daily steps


Support the show

🎁 Become a VIP Subscriber at HBeardsley.com/subscribe
Get two free gifts, subscriber-only tips, and an exclusive VIP discount on my digital Follow-Through Planner.

🛠️ This planner is the perfect tool to help you reach your weight goals & build the habits —and your future self—will thank you for.
Check it out here: HBeardsley.com/planner

📲 Connect with me on Instagram @ThriveInMidlife and join the conversation under this Episode's reel.

Audio engineering by Young Cub Audio.

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Love Life And Lose WeightBy Heather Beardsley

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