In this episode of The Kelly Roach Show, Kelly discusses the changes happening in the perception of brands online and how it affects sales. She emphasizes the shift from celebrity-focused marketing to elevating the client as the hero. 

Kelly also highlights the importance of earning people's trust and business by investing in them and providing a great client experience. By implementing these changes, your customers will be more committed, and you’ll have more sustainable business growth.

 

Also in this episode:

• The focus in marketing is shifting from celebrity gurus to elevating the client as the hero.
• Client results and experience are critical in 2024.
• Businesses need to pivot outward and invest in their market to earn trust and business.

 

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• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team