Mauro Frota is doing amazing things in this fitness industry. In this conversation, you will learn about the BHOUT boxing bag - the first "boxing bag with a brain." Implementing artificial intelligence, the BHOUT bag captures and analyzes data which can be used to assess a myriad of metrics in addition to educating the boxer (and coach) on how to improve technique and nudge the boxer towards attaining "next level intensity."

Mauro has a combined 22 years in the Fitness Industry and 33 learning and teaching Martial Arts. A degree in Sports Sciences was the kickoff to become a serial entrepreneur in the Fitness Industry, specializing in customer satisfaction, adherence, and retention in physical exercise - searching for answers to what makes people stick to exercise. As a Martial Artist, Mauro led an eclectic career, starting with traditional Karate, then moving into Kickboxing, Brazilian Jiu Jitsu and ultimately MMA. His combined vision become the foundation to what BHOUT would become - merging Fitness and Gaming with nudging and AI to develop the first boxing bag with a brain.