The Tom Ferry Podcast Experience

A Master Class in Digital Marketing with Dennis Yu and Jason Pantana


Listen Later

Today’s podcast is practically a free, highly tactical, 90-minute class from
two of the world’s premier experts in digital marketing!
 
You’ll probably want to listen to this one several times and definitely share it
with your virtual assistants or whoever handles your marketing.
 
I’ve got Dennis Yu, who arguably knows more about the back end of the
digital landscape than anyone, along with our own Jason Pantana, talking all
things digital marketing.
 
Dennis shares his own approach to content distribution that simplifies the
whole process and costs next to nothing. (You should definitely “R&D” it –
rip-off and duplicate.)
 
He also:
  • Explains his “Dollar a Day” methodology
  • Shows you how to rank higher in search results
  • Weighs in on new social platforms and whether or not they’re worth your time
  • Defines “link juice” and explains why it’s more important than ever
  •  
    Not only all that, but Dennis reveals the perfect place to hide a dead body.
    (You won’t want to miss that!)
     
    In this episode, we discuss:
    1:14 – Dennis introduces himself and his extraordinary background
    6:18 – Digital Plumbing: How to make good decisions based on math
    8:15 – Why your Google Tag Manager is insanely important
    12:05 – Another reason why video is essential
    18:40 – What to train your VA to do – and how to stop wasting great content
    23:16 – Reframing paid ads as “social postage” + Dennis describes his
    “Dollar A Day” approach
    30:18 – Would you quit the gym if you didn’t get six-pack abs in one
    workout?
    32:04 – How your social media impacts your Google search results
    38:20 – A master class in cross-posting in 40 seconds
    42:58 – Why “Link Juice” is what makes the real magic happen
    52:05 – Dennis reveals a fantastic hack to gain location authority
    1:01:10 – Should you – as an agent – be on Clubhouse? Dennis weighs in.
    1:05:01 – What about TikTok? (Hint: You don’t have to sing and dance.)
    1:10:22 – Let’s talk SEO
    1:16:17 – How to hook viewers into your video right from the start
    1:24:35 – Closing thoughts from Jason – what YOU should do with this
    information
    1:26:00 – Why buying email lists can be a fatal mistake
    ...more
    View all episodesView all episodes
    Download on the App Store

    The Tom Ferry Podcast ExperienceBy Tom Ferry

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    1,074 ratings


    More shows like The Tom Ferry Podcast Experience

    View all
    BiggerPockets Real Estate Podcast by BiggerPockets

    BiggerPockets Real Estate Podcast

    16,831 Listeners

    Real Estate Rockstars Podcast by Aaron Amuchastegui

    Real Estate Rockstars Podcast

    881 Listeners

    Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Coaches

    Real Estate Training & Coaching School

    682 Listeners

    It's a Good Life by Brian Buffini

    It's a Good Life

    2,543 Listeners

    THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

    THE ED MYLETT SHOW

    14,043 Listeners

    The ONE Thing by Keller Podcast Network

    The ONE Thing

    1,112 Listeners

    Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents by D.J. Paris

    Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

    258 Listeners

    Massive Agent Podcast by Dustin Brohm

    Massive Agent Podcast

    330 Listeners

    Confessions of a Top-Producing Real Estate Agent, The Agent Grad School Podcast by Jennifer Myers AgentGradSchool.com

    Confessions of a Top-Producing Real Estate Agent, The Agent Grad School Podcast

    361 Listeners

    The Ninja Selling Podcast by Ninja Selling

    The Ninja Selling Podcast

    321 Listeners

    Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

    Hustle Humbly Podcast

    859 Listeners

    HousingWire Daily by HousingWire

    HousingWire Daily

    156 Listeners

    Wealthy Way by Ryan Pineda

    Wealthy Way

    2,125 Listeners

    Real Estate Insiders Unfiltered by Real Estate Insiders Unfiltered

    Real Estate Insiders Unfiltered

    74 Listeners

    The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

    The Millionaire Real Estate Agent | The MREA Podcast

    343 Listeners