Schedule Your Free Real Estate Business Strategy Session NOW: http://bit.ly/4g7kvWi

Let’s take a deep dive into your real estate business and create a clear, actionable plan to help you:

→ Build simple, effective lead generation strategies that work for YOU

→ Deliver a client experience that gets you referrals and repeat business

→ Master time management to create more balance in your life

→ How to build a capsule wardrobe that fits your lifestyle and brand

→ Why feeling good in what you wear isn’t superficial — it’s strategy

*Iconic Style Starter Pack:* https://www.styleguidesociety.com/iconic

*Iconic Style LIVE: Scottsdale:* https://www.styleguidesociety.com/Live2025

*Discount Code:* LUGO10

In this video, I’m joined by celebrity stylist Afton Porter, who works with luxury real estate agents to help them look and feel their absolute best. We’re talking about the real connection between confidence and style — from what to wear to a listing appointment or Zoom call, to building a capsule wardrobe that actually works for your lifestyle. Afton shares her science-backed approach to style, how to find colors that elevate your brand, and why feeling good in what you wear isn’t superficial — it’s strategy. If you’ve ever stood in your closet wondering what to wear, this episode is for you.

🚨 FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here 👉 https://bit.ly/4dOyAXK

📕 TABLE OF CONTENTS 📕

00:00 – Meet Celebrity Stylist Afton Porter

03:00 – The Science Behind Style & Confidence

08:30 – What to Wear to Client Meetings

14:00 – Capsule Wardrobes for Busy Agents

20:00 – How to Elevate Your Everyday Look

26:00 – Zoom & On-Camera Style Tips

33:00 – Rapid-Fire Realtor Style Advice

38:00 – How to Build a Signature Look That Sells

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Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz

Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie

Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie

Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie

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Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching

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►XYZ Media - work with my video editor! Email [email protected]

// ABOUT ME

I'm Stefanie Lugo, your real estate business coach!

I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible.

This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark?

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