What are the KPIs we need to hit for our business? Today’s episode is a small overview of the presentation I shared at the ABA Tech Show in early March. In that talk, I discussed how we need to think about different questions we ask to optimize our business. We often dive into solving problems without creating a comprehensive list of items we really have to master. As such, we often fix marginal problems while leaving greater problems, which present much greater opportunities for business growth, on the table. Let’s find the right solution to the problems which are facing your business.

 

In This Episode We Discuss:

• Questions we need ask ourselves to optimize our business.
• The benefit of diving in a little bit deeper to find the right solutions to the problems that are facing your business.
• Becoming so fixated on solving today's problems that we oftentimes miss opportunities.
• How to shift our focus into an area where we can make more money and create more free time

 

My Favorite Excerpt From The Episode:

TIME: 00:11:17 (38 Seconds) 

Well, almost invariably we want you to first start with what is causing the most friction in the business because where you have the greatest amount of friction is typically going to be where your time, your energy, your effort, and your stamina is going. And we don't want you exhausting yourself on today's problem because you're spinning around it rather than just going ahead and solving it. However, a very close second, especially for people who say I've got problems everywhere and I don't know where to start. We tell you you should start where the money is, because the more money you make, the faster in your law firm, the easier you're going to be able to buy yourself solutions.

 

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Allison Bio:

Allison C. Williams, Esq., is the Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney, and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.

Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest-growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017. In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest-growing companies among graduates of Florida State University.

In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers. She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money. Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining, and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications, and money management in law firms.