Acupuncture Marketing School

Do you have anything you wish someone had told you before graduating acupuncture school? I bet you do! Today I'm sharing three big marketing concepts I wish I'd known before being dumped into the real world and starting my own business. 😆

Before we dive in, an exciting announcement! The scholarship competition for Acupuncture Marketing School is open. This week we'll be awarding three free seats inside Acupuncture Marketing School.

Typically at this time of year we offer two seats - one to an acupuncturist and one to an acupuncture student. But this year, Unified Practice (the acupuncture EHR) is sponsoring an extra seat. So your chances to win are better than ever!

What is Acupuncture Marketing School? AKA, what could you win? 

I know there's a little confusion because the podcast is called Acupuncture Marketing School... so what are we talking about winning, exactly?

My foundations of marketing course is also called Acupuncture Marketing School. (Are we sensing a theme here?) 

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities.

It's your step-by-step marketing strategy to grow a meaningful, thriving practice.

Let’s build your dream business – one that serves you and your community, and allows you to connect to your higher purpose.

Learn more about Acupuncture Marketing School here.

It's free to apply for a scholarship, and open to everyone regardless of location. Acupuncture students are also welcome to apply.

Click here to learn how to apply.

Alright, let's dive in and talk about three things I wish someone had told me about marketing and building a business before graduating acupuncture school!

Show Notes:
- Scholarship Application for Acupuncture Marketing School
- Learn more about Acupuncture Marketing School

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

It’s officially fall and today I’m sharing four fall-themed ideas to boost your marketing this season. 

Fall is refreshing for so many reasons – the start of school, the shift in weather, upcoming holidays, my birthday. 😉

It’s a great opportunity to roll out some new marketing to grab the attention of your community and increase patient numbers. 

Plus it’s also the perfect time to prep your audience for holiday sales and special events.

I'm sharing four marketing ideas for fall marketing and I hope at least one inspires you so you can get more visibility in your community and more patients!

Let's dive in.

Show Notes:

• Free Download: 20 Fall Marketing Ideas
• Website of Daily Holidays: https://nationaltoday.com/november-holidays
• Register for the free webinar with Unified Practice: Brainstorm Your Next 90 Days of Content in One Sitting
• We’re Hiring! Job Description for Part-Time Acupuncture Position in Seneca Falls, NY
• Scholarship Waitlist for Acupuncture Marketing School
• Acupuncture Marketing School [15 NCCAOM PDAs]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This July, I launched a marketing campaign for 8 days that ended up increasing my monthly patient numbers by one forth and increased my revenue by a third.

I don't know about you, but August is usually the slowest month at my clinic. Patients are taking time to be with their families before school starts again, and appointments are not at the top of their priority list. 

So this year, I wanted to do something boost August patient numbers, and this sales campaign was a smash success.

The beauty of this marketing campaign, aside from the results? 

It only cost $50 and I focused on repurposing content a TON. This means I wrote the marketing copy one time, and used that to create emails and social media posts. This is a super efficient method for marketing that I explain in the episode, and I think you're going to love it.

Join me for this detailed episode as I walk you through the exact process I used to make August my highest revenue month of 2021!

I hope this nitty-gritty explanation of my process helps you to recreate this marketing campaign, or at least the parts that work for you, in your own practice. 

Enjoy!

Show Notes:

• Episode #12: Repurposing Content
• Episode #4: Lead Magnets to Grow Your Email List
• We're Hiring! Job Description for Part-Time Acupuncture Position in Seneca Falls, NY
• Scholarship Waitlist for Acupuncture Marketing School
• Acupuncture Marketing School [15 NCCAOM PDAs]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Get more followers, email subscribers and patients by optimizing your Instagram bio!

Today we're talking about two different structures you can use for your bio to help you get better results for your Instagram marketing.

Your bio should make it clear who you serve, what you help them with, and what they should do next. And a strong call to action is essential.

We'll talk about how to set this up, what to focus on in your bio, and much more, in this episode.

Let's dive in!

Show Notes:

• 40% of Acupuncture Social Media Templates with discount code EASYSOCIAL
• Free Workbook: How to Optimize Your Instagram Bio for More Patients
• Instagram Marketing for Acupuncturists online course
• Instagram Audit for Acupuncturists
• Part-Time Acupuncture Position in Upstate New York State
• Waitlist for the Acupuncture Marketing School Scholarship Competition

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Why do we always feel like we have to grit our teeth and push through marketing that we hate? 

Great news! You do NOT have to do marketing you don't like.

There are a million ways to get visible in your community, build trust and educate your audience.

Out of a million methods, you only need to find what works for you. 

And trust me, there is a marketing avenue out there that is a good fit for you. One that doesn't create friction with your personality or make you feel like some kind of sellout.

This matters because building a business is a long term game. 

I talk about this every episode, but consistency is central to success in marketing. 

Consistency of your message, of your brand, of showing up and getting visible over and over again.

So it’s essential to choose marketing that you enjoy, or can at least tolerate, for the foreseeable future.

Marketing that you hate isn't sustainable in the long term; it will likely burn you out and make you miserable.

Instead, let go of the marketing you hate, in favor of finding out what actually works for you.

It's time to lean into the marketing that you can actually imagine doing for the long game.

Let's dig in to the details on how to actually make this happen. Listen to episode #17 now.

Show Notes:

• Get on the waitlist for the Acupuncture Marketing School Scholarship Competition
• Acupuncture Marketing School (15 PDAs)
• We're hiring! Part-Time Acupuncturist, Finger Lakes Region, New York
• Instagram Marketing for Acupuncturists online course

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week we’re talking about mindset and how it impacts our marketing. 

Why do we get in our own way with our marketing? 

I’ve seen it over and over again. I bet that right now, you know what to do for your marketing. You have great ideas that would work...

If only you put them into practice. 

So why do we do that – hold back from taking actions we know would help grow our businesses? 

Today we’re focusing on three specific patterns of thinking that allow us to get in our own way, and some new ways of thinking about ourselves and about marketing to help challenge those thought patterns.

I want to help you get visible in your community so you can help more people with acupuncture. Let's move through some common limiting beliefs so you have confidence in your marketing and can reach more patients!

Show Notes:

• Acupuncture Marketing School (15 PDAs, NCCAOM)
• Fiverr.com
• Upwork.com

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

The number one question I get from my marketing students is, "How can get more local followers for my Instagram account?"

A lot of people ask this because their followers are primarily their family, friends from acupuncture school, or people from the other side of the country. In other words, people who are unlikely to become paying patients.

If this is you, you're not alone! I hear this ALL THE TIME from  my students.

Luckily there are quite a few ways to get your Instagram account in front of real people in your community and get them to decide to follow you.

Today we're talking about seven ways you can do just that.

And remember: Getting more followers is NOT a vanity metric. It's not about the number. It's about getting in front of new local people so you have the opportunity to teach them about acupuncture and how much it can help them.

The more followers you have, the more people you can reach with your message, the wider pool of potential patients you have. It's that simple.

Let's get into the episode and talk about these seven simple and effective methods!

Show Notes:
- Free Workbook: How to Optimize Your Instagram Bio for More Acupuncture Patients
- Instagram Marketing for Acupuncturists online course

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back!

This week we're talking about repurposing content: what it is, why it's so helpful, and how to get started.

If you're already familiar with repurposing content to streamline your digital marketing, high five! I hope this episode gives you some ideas for new ways to repurpose content.

Repurposing content is basically taking something that you created for one digital platform (for example, a blog post) and copy-pasting it and editing it slightly for a different platform (for example, an Instagram post).

You can repurpose content for different platforms (like the example above, blog post to Instagram post) or you can repurpose content into different formats (like re-sharing the message from a written post as a video or an IG Reel, for example).

The beautiful thing about repurposing content is that it makes your marketing much more efficient. Trust me when I say that you've already created a ton of valuable content - there's no need to keep reinventing the wheel!

And this works well for pretty much every digital platform or format - social media, email marketing, blogging, podcasting, creating video for any purpose (like IGTV or a YouTube channel), etc.

Take the educational content you've already spent time and energy creating, and get it in front of new audiences by repurposing it. Let's dive in!

Show Notes:

• Register for Free: Email Marketing Webinar: 3-Email Campaign to Get More Patients on Your Schedule, July 10th, 10am-11am, part of Lhasa OMS and FSOMA's "Love Your Practice" Marketing Event
  • A replay will be sent to everyone who registers, in case you can't attend live.
  • Hope to see you there!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back!

-------

Before we dive in, I want to share that Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics category) is on sale this week for 30% off!

>> Click here and use code ETHICS30 to save!

My goal for this course was to make it:

1) Quick and easy to complete!
2) Interesting and fun, with info that we don't usually learn in an Ethics class.

I know Ethics PDAs can be pretty dry, so I did my best to inject some fun into this one! We even watch a short Monty Python skit in the "Ethics of Email Marketing" chapter.

This is a pre-recorded online course, so you can go through it at your own pace.

If you need to get your Ethics PDAs out of the way, this is a great choice!

-------

Let's talk networking.

If you're an introvert like me, you probably don't LOVE networking events.

But there ARE steps you can take to make them easier, more comfortable, and more productive. And that's what I want to share with you today.

I've noticed that, at least where I'm located, in-person events are slowly making a comeback.

My local Chamber of Commerce hosted an in-person networking event this month, for the first time in over a year.

But my marketing students who identify as introverts have let me know that they're not exactly prepared to dive back into networking events - they're out of practice!

I'll be honest - I feel the same. It doesn't matter how long I've been in business or how long I've been teaching marketing, networking isn't my strength.

So I use these five tips myself to make networking more comfortable and help me get visible in my community.

I think they're going to help you a ton. Enjoy!

Show Notes:

• Acupuncture Marketing for Introverts (2 PDAs)
• Save 30% on Marketing Ethics for Acupuncturists (2 PDAs) with discount code ETHICS30 (Expires 6/28 at midnight PST)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Ever wonder how the acupuncturist down the street has so many darn Google reviews, while you have only three?

The secret to getting more Google reviews for your acupuncture practice is actually super simple, and I'm begging you to add this easy routine to your regular marketing calendar.

There are only two steps for getting more Google reviews, and I can't wait to share them with you.

This is information that I usually only teach inside Acupuncture Marketing School. It's Chapter 8, all about Google Reviews and Testimonials.

I wanted to share this easy and very effective marketing tactic with you today because I really want to support your practice and help you get new patients. Let's make it easy for new patients to choose YOU over the competition.

Get ready to outpace your competition online!

Show Notes:

• Acupuncture Marketing School

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.