Acupuncture Marketing School

Show Notes:

• Instagram Marketing for Acupuncturists
• Acupuncture Marketing School
• Join me on Instagram @michellegrasek
• Free Acupuncture Social Media Templates

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Are ideal patients found, or made? I've got to say, I think it's the latter!

Let's talk about how to get patients who are already committed to acupuncture, before they even become your patients. 

Those elusive, “ideal” patients who don’t require convincing about acupuncture. Patients who are ready to commit to a course of treatment, to invest in their health, and to make an effort and do their part in achieving their wellness goals.

So how the heck do you cultivate this kind of patient? Where do they come from?

The number one way I’ve found to do this is to constantly educate your audience about how acupuncture works in your marketing. 

When I say "how it works," I mean everything that you find yourself repeating to your new patients on a regular basis. So this would include, primarily, treatment frequency, i.e., the fact that acupuncture is cumulative, as well as how you practice and what your unique expectations are of your patients.

In this episode I talk about how I've seen this play out in my own clinic marketing, and two marketing examples that made this really clear to me.

When I spend time teaching people about treatment frequency and what to expect at my office in my marketing, then I get patients who are already "on board" with how acupuncture works and they're much more likely to commit to a series of treatments. They don't have to be convinced.

Let's dig in deep, as I compare patients from Google Ads vs. those who follow me on Instagram, and their readiness to become long-term patients. Not that I have anything against Google ads - this comparison simply made this concept crystal clear for me.

At the end I leave with you my best suggestions for what to talk about in your marketing to cultivate patients who are on board with acupuncture AND the unique way that you practice - aka, your ideal patients!

Show Notes:

- Scholarship competition for Acupuncture Marketing School (Accepting applications 5/10-5/13)
- Episode #9: You Are Not Annoying People with Your Marketing
- Forgot to mention this in the episode, but the Free Acupuncture Social Media Templates are ready! Click here to download.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

It's time to talk about a really common misconception about marketing: the worry that you’re annoying people with your marketing.

I’ve been teaching marketing to other acupuncturists for almost seven years, and in that time I’ve taught almost 2500 acupuncturists, and I’ve discovered that there’s one thing that unites almost all of us – that we’re often afraid to annoy people by being visible with our marketing, which is holding us back from marketing to the best of our ability.

And this is really a shame, to let this fear prevent you from marketing and getting out there in your community. But it’s a really pervasive mindset, so we need to talk about it.

In this episode we cover:

- Why you're not actually annoying people with your marketing
- Why you need to keep showing up consistently and repeating your marketing message, and how you are not "too much"
- Why marketing requires repetition to be effective
- And more!

Tune in for a fresh perspective on marketing this week.

Acupuncture is such a powerful medicine that has ability to change lives. It's time to get out there and share you message, so you can impact more people in your community!

Show Notes:

- ADA Website Compliance for Acupuncturists online course (1 PDA credit pending!)
- Episode #3: Use These Three Rules to Make Your Marketing More Effective
- Website of my business coach, Sarah Morgan: xosarah.com and her 12-week coaching program (which I have now been in for a year, because it's that good!)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Let's talk about how to make your email newsletters more effective, so you can get more patients on your schedule each time you send one. 

The two most common questions I get from my marketing students are:

1. How often should I send my email newsletter? 
2. What am I supposed to keep writing about in each email?

I know that a lot of people are worried they're going to be annoying people if they send emails too often. But I find that most acupuncturists aren't sending nearly enough emails to their subscribers as they could be, to get the most benefit out of this type of marketing.

Like all marketing, email marketing requires consistency to be as effective as possible. And don't worry - consistently sending an email newsletter DOES NOT mean being spammy. We'll talk about the difference.

And I'll share my favorite easy hack for finding what to write about in your next email newsletter.

Listen in for all the details!

Show Notes:

• Sign up for my email newsletter for updates on the upcoming ADA course and free social media templates
• [Coming Soon] Laura Gage's ADA Compliance for Acupuncturists Online Course
• [Coming Soon] Freebie Mini Pack of Acupuncture Social Media Templates

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hey there, welcome back! 

Today we’re continuing last episode’s discussion of how to optimize your website to get more acupuncture patients. I put together a list of 5 things you can do to get better conversions from your website, and last week we actually talked about most of them, tips 1-4, in depth. So if you missed that, definitely go back and listen in, it’s episode number six. 

The goal for today is to optimize your marketing message on your website. You want your marketing message to be purposeful. It should provide two things: clarity and direction for your audience. 

By clarity I mean, when a person lands on your website, your message should let them know that they’re in the right place immediately. That you can help them specifically.

As for providing direction with your marketing message, this is basically giving people easy-to-follow instructions. Make it super clear for the website visitor: what is the next step they should take to work with you.

In this episode we'll be talking about:

- How to position your marketing message on your website so that it resonates with your ideal patient (which means a higher conversion rate)
- A few marketing messages to add to your homepage
- A few messages to remove from your homepage (removing clutter)

Most of what I'll be sharing is based on Donald Miller's phenomenal marketing book, Building a Story Brand. I definitely recommend it! It's one of my favorite marketing books and it really changed the way I look at marketing.

Let's make the most of your website and get you more patients!

Show Notes:

- Episode #6: Five Ways to Optimize Your Website for More Patients, Part 1
- Episode #2: Target Market and Ideal Patient Avatar
- Building a Story Brand book by Donald Miller

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

If your website needs a refresh but have no idea where to begin, this episode is for you!

I feel really strongly that the most important part of your website is the message you share and how you communicate it.

It's about making a few essential tweaks to what you're sharing, to ensure it grabs the attention of your ideal audience and resonates with them.

So that's the focus of today's episode - strategic changes that help more of your visitors realize how much you can help them, so they make an appointment.

I hope you make some of these updates right away so you can change more of the people who visit your website into real-life patients!

Show Notes:

• Episode #4: Lead Magnets
• Online Class: Create a Lead Magnet to Build Your Email List
• Episode #2: Target Market & Ideal Patient Avatar

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! Today we're talking everything virtual assistants.

• How do you find one?
• What can they do for you? 
• How much do you pay them? 
• Can they write content for you?
• How much autonomy can you give them
• And more!

🎙️ Don't forget that Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

• iTunes
• Stitcher
• Spotify

Episode #5: Thinking of Hiring a Virtual Assistant for Your Acupuncture Practice? Your Questions Answered

Show Notes:

• Last weekend's live workshop replay: Create a Lead Magnet to Grow Your Email List & Get More Patients
• Instagram Marketing for Acupuncturists online course
• Acu Hub Virtual Receptionist Services for Acupuncturists
• Upwork.com - Find virtual assistants
• Keuka College Experiential Learning Program info
• VA on Instagram - Jade Janai (Loves email marketing! Among many other things)
• VA on Instagram - Lex (Acupuncture Student)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today on the podcast we're talking about one of my favorite topics: Email marketing! Specifically, lead magnets.

Are you familiar with lead magnets?

A lead magnet is usually a free PDF download from someone's website that you get in exchange for giving them your email.

Typically lead magnets are educational in nature - they teach you something, answer a question, solve a problem you have, or relieve a frustration.

You've probably downloaded a ton of these - they're super popular because they really work!

The primary goal of a lead magnet is to grow your email list faster, so that you have the opportunity to turn those subscribers into patients with further email marketing.

In addition, lead magnets also build the know-like-trust factor with your audience, and help establish your expertise in a certain area of practice.

Plus a REALLY good lead magnet will not only build your list quicker, but it will also help fill your email list with your ideal patients.

But figuring out how to create a lead magnet (what to say in your lead magnet, and how to design it, etc.) is a big stumbling block for most small business owners. They don't know where to begin, so they never create one. Such a missed opportunity!

In this episode I explain some of my best lead magnet tips, including my technique for creating a lead magnet that attracts your ideal patients.

🎙️ And, the Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

• iTunes
• Stitcher
• Spotify

Can't wait to hear your thoughts on lead magnets after listening to the episode!

SHOW NOTES:

• Register for the Live Workshop on Feb. 28th: Grow Your Email List with a Lead Magnet
• Episode #2: Target Market & Ideal Patient Avatar
• Acupuncture Marketing School online course [15 PDAs]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

These are core marketing concepts that everyone should know before they start marketing. 

In a perfect world I wish that every acupuncture school had space in the curriculum to dedicate one or two entire semester classes to marketing and practice building. However, we know that's not the way that the world works and so most of us never learned these basic concepts. 

But that's okay, that's what you have me for! These concepts will make your life easier and your marketing more effective. Let's dive right into this episode.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Target market and its companion, ideal patient avatar, get a bad reputation for being theoretical concepts with no place in "real-life" marketing. 

But guess what? They're actually super effective when you apply them correctly and make your marketing less work overall. Better results for less time spent marketing - that's the dream! 

Listen to this episode for all the details. 

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.