Most ecommerce founders dream of having customers who buy again and again. But what if your product’s so good, they never have to? That’s the challenge facing durable product brands like she wear, Ecosa, and Snotty Noses Australia. When your boots, mattresses, or devices are built to last for years, how do you keep growing without compromising quality or purpose?

In this playbook: 

• Why durable, long-lifespan products break traditional ecommerce growth models
• How to build a consumable ecosystem around a single hero product
• The role of word of mouth when repeat purchase is limited
• How customer use cases can reveal new product categories you never planned for
• How to turn durability into your brand moat, not a commercial constraint
• The shift from selling products to designing experiences and ongoing utility

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Explore she wear

Snotty Noses' Episode
Klipsta's Episode
Ecosa's Episode

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Zimbabwe-born entrepreneur Dave Thompson, co-founder of Hometime and founder of RunRemote, didn’t grow up around traditional career paths. He grew up around entrepreneurs, everywhere, all the time. That foundation shaped a career built on freedom, leverage and the belief that business should serve your life, not swallow it.

In today's episode, Dave shares how he took a Bondi Airbnb experiment and turned it into a multi-country, 200-person operation with institutional investment… and then walked away to build an entirely new model of entrepreneurship. Through RunRemote, he’s helping ecommerce teams hire top global talent without the middleman, bloated margins or opaque BPO models.

Today, we're discussing:

• How Dave built Hometime from a Bondi Airbnb listing into a 200-person, multi-country operation
• The formula behind his “zero-to-one” founder mindset and venture studio approach
• Why global talent is becoming ecommerce’s biggest competitive edge
• How Run Remote is reinventing offshore hiring for quality, transparency and cost efficiency
• The systems, frameworks and mindset shifts founders need to scale without burning out

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Explore RunRemote

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For years, B2B sites were the forgotten sibling of ecommerce: functional, clunky, and built for systems, not humans. But AS Colour’s Joe Sharplin is flipping that script. A designer turned digital lead, he’s bringing craft and customer-first thinking to wholesale. And those subtle differences are making a world of impact.

In today's Playbook:

• Why the customer (not the tech stack) should drive every B2B decision
• How AS Colour blends D2C simplicity with wholesale power
• The importance of knowing your professional buyer and their real purchasing behaviour
• Lessons from Total Tools on using data and loyalty to personalise B2B at scale
• How Dan Ferguson grew B2B revenue by leveraging platform-native features
• Why self-service is becoming the default expectation for modern B2B buyers

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Explore AS Colour

Brett Sinclair's Episode
Darren Gunton's Episode
Dan Ferguson's Episode

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In this episode of Add To Cart, Jevon Le Roux joins Nathan Bush to share how Keeyu is turning customer service on its head. Instead of managing complaints, Keeyu’s AI agents proactively detect and fix order issues (like stuck parcels, refund delays, and failed payments) before the customer ever asks, “Where’s my order?”

Today, we're discussing:

• Why most CX tools are stuck in reactive mode, and how Keeyu flips the model
• The moment Jevon and his co-founders realized they could automate complaint prevention
• What a “customer promise” is, and how Keeyu uses it to track every order
• How AI agents are solving operational issues across 50+ ecommerce systems
• Why leading retailers are using Keeyu to reduce ticket volume and team burnout
• Where ecommerce AI is heading, from automation to intent-based prioritization

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Explore Keeyu

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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AI agents aren’t just a futuristic idea anymore. They’re showing up in every tool ecommerce teams use, from Shopify Sidekick and Klaviyo to Google Ads and Gorgias. But as David Brudenell, CEO of Decidr, pointed out on Add To Cart, most teams still treat AI like a virtual assistant for repetitive tasks. The real power comes when you teach agents to chase outcomes, not instructions.

In this playbook:

• Why outcome-driven AI agents outperform task-based automations
• How dynamic nudges can respond to real customer behaviour, not rigid templates
• How to train agents to think in margins, lifetime value and profitable product recommendations
• How AI can clean and interpret data to surface insights faster
• Why clean, connected data is the foundation for every effective AI agent
• How to plug agents into your team’s daily workflow so insights move at the speed of ecommerce

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Explore Decidr
Sonia Friedrich's Episode
Mike Rhode's Episode

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Zoltan Csaki has never been one to follow the rack. As Co-Founder of Citizen Wolf, he spent nine years building an ethical fashion brand that produced only what customers ordered. But when sustainability met economic reality, he took a bold pivot: turning his brand’s proprietary fitting technology into a new venture, Magic Fit, now helping retailers across the globe reduce returns and boost conversion.

Today, we’re discussing

• How Magic Fit is transforming Citizen Wolf’s custom-fit DNA into a scalable SaaS tool for retailers
• Why “fit confidence” is the most underrated growth driver in ecommerce
• The economics of sustainability: what happens when good intentions meet hard margins
• The data opportunities hiding inside your customers’ fit preferences
• How Magic Fit gives retailers real-time data on size gaps and lost sales
• The future of pre-purchase personalisation: from fit and fabric to colour and climate confidence

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Explore Magic Fit

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Every ecommerce founder loves the idea of bundles. More value for customers, more margin for you, right? But the art of bundling goes way deeper than “add two, save ten.” The best bundles don’t just boost AOV: they guide customers through the chaos of choice, making buying decisions feel effortless.

Clare Spelta from Bon Maxie has been on that journey. Her approach to bundling isn’t about stacking products for dashboard glory, it’s about understanding how real people shop.

In this Playbook:

• How Clare from Bon Maxie uses real customer data to design bundles that convert
• Why Different Drop and Krumbled Foods turn intent signals into instant upsells
• What LVLY and The Body Shop taught us about managing choice without killing conversion
• How Domino’s, Kakadu Plum Co., and Lust Minerals use storytelling to drive perceived value
• Why the most effective bundles focus on effort saved - not dollars off

Bon Maxie’s Main Episode
Different Drop’s Episode
Krumbled Foods’ Episode
LVLY’s Episode
The Body Shop’s Episode
Domino’s Episode
Kakadu Plum Co’s Episode
Lust Minerals’ Episode

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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Emma Grasso, Director of People and Culture at Culture Kings, is redefining what it means to lead a fast-growing, high-energy ecommerce team. From streetwear retail floors to global expansion under AKA Brands, she’s steering one of Australia’s most iconic youth brands through cultural change, while proving that having great people in your team is just as vital as having a great product.

Today, we’re discussing: 

• How Culture Kings evolved from a founder-led business into a global team without losing its edge
• Why Emma believes “disruption creates opportunity” and how to manage change in high-growth environments
• What Gen Z really wants from work  (and how to keep them engaged)
• How AI and short-form content are transforming training, learning and hiring
• Why collaboration and empathy are the underrated superpowers of ecommerce teams

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Explore Culture Kings

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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Funding growth in ecommerce isn’t just about raising cash: it’s about choosing capital that matches your stage, strategy, and stress tolerance.

Kirstin Hunter, CEO of Birchal, has seen equity crowdfunding evolve into a serious growth engine for ecommerce brands. By turning loyal fans into investors, founders are able to extend the customer relationship into ownership, deepening connection and advocacy in the process.

In Today’s Playbook:

• How Birchal’s Kirstin Hunter helps brands raise capital without giving up control
• Why community-led crowdfunding builds deeper customer loyalty and advocacy
• The pros and cons of revenue-based finance with insights from Tractor Ventures and Wayflyer
• How Who Is Elijah used profitability to pivot and regain brand control
• Why investor readiness starts with clean systems, solid data, and clear unit economics
• How to match your funding pace to your business stage and stress tolerance

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Explore Birchal
Tractor Ventures’ Episode
Wayflyer’s Episode
Who Is Elijah’s Episode
Glow Capital’s Episode

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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In today’s exclusive episode, Ghanda Clothing’s CIO Silvan Baard joins Convert Digital’s Andrew Waite to share the real story behind their retail transformation. From ditching waiting-room checkouts to pioneering one of Shopify’s first custom Checkout Extensibility builds, this conversation is packed with lessons for every ecommerce leader looking to grow smarter.

Today, we’re discussing: 

• Why Ghanda made the switch from Magento to Shopify (and how Convert made it painless)
• How the team built a headless Shopify experience before it was cool
• The automations that keep Ghanda’s lean team moving at scale
• Why checkout isn’t the end of the shopping journey, it’s the beginning
• The future of unified commerce: CDPs, POS, and camera-based in-store analytics

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Connect with Andrew
Explore Convert Digital

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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