Most flippers are chasing finishes.

Claire and Sam O'Connor are chasing emotion.

In this episode, Keith Robinson sits down with the sisters behind O'Connor Estates to discuss how they've built a thriving luxury development business by creating homes that buyers fall in love with, not just homes that look good on paper. They share why thoughtful design consistently beats cookie-cutter renovations, how they divide responsibilities as business partners, and why betting on yourself is often the biggest investment you'll ever make.

Links mentioned during the episode: O'List: https://oconnorestates.com/the-o-list/

To learn more and connect with Claire and Sam visit Instagram - YouTube and online at oconnorestates.com.

Secure your ticket at https://www.unlockconference.com/ and use discount code REIU20 for 20% off your ticket.

*Lock in your spot now before the price goes up.*

Code can be used on all full-priced passes leading up to the event and cannot be combined with any other discounts.

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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.