Is content marketing dead? Peep Laja thinks most of it’s garbage. In this episode, the founder of Wynter and CXL breaks down why today’s B2B content fails, how to create messaging that actually converts, why testing beats guessing, and how to know when it’s time to pivot your business model.

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Where to find Peep:

LinkedIn: (https://www.linkedin.com/in/peeplaja/)

X: @peeplaja

Website: https://peeplaja.com/

Where to find Tim:

LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

#branding #brandclarity #brandmessaging #messagingframework #digitalmessaging #wynter

How different is marketing within large, complex teams than working with smaller brands? Tim Soulo chatted with David Fallarme about large-team marketing, fractional marketing, and why he decided to join Owner.com as VP of Marketing.

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Additional Resources

► https://www.linkedin.com/in/dfallarme/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

#salesfunnel #digitalmarketing #revenuegeneration #fractionalmarketing #onlinebusiness #fractionalownership

When Dom Wells was teaching English, he never imagined that a few short years later, he’d be sitting on a $5M portfolio of digital assets. Tim Soulo dug in to find out how Dom’s portfolio is constructed, what he looks for in acquisitions, and how he runs his projects.

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Additional Resources

► https://onfolio.com/

► https://twitter.com/DomWellsOnfolio

► https://www.linkedin.com/in/dominic-wells-onfolio/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

Rand Fishkin famously co-founded Moz, helped build it to a $67M company, and became one of the original SEO influencers in the process. But when he left the company in 2018 to found SparkToro, he didn’t just walk away from Moz; he also walked away from SEO in general.

So what happens when one of the original SEO influencers drops SEO as a marketing channel?

In this episode, you'll learn why you shouldn't fall into the trap of relying on marketing attribution, how you can leverage both online and offline interactions to increase brand awareness and drive conversions, and specific ways you can grow a company WITHOUT relying on SEO.

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Learn more from Rand:

► https://sparktoro.com/

► https://www.linkedin.com/in/randfishkin/

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

What is Out-of-Home (OOH) advertising, and how can it help you? Adam Singer, VP of Marketing at AdQuick, walks Tim Soulo through specific case studies on how companies can use offline advertising to make an impact even in digital spaces.

Before joining AdQuick, Adam was an Analytics Advocate at Google for 6 years. He left in 2018 to work with multiple startups both in-house and as a consultant.

So what are his go-to practices?

In this episode, you'll learn how offline advertising can help you increase your revenue, even if you're a digital-only company, how a founder brand can transform your social media and marketing strategies, and why your focus should be on marketing, not "growth hacking."

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Learn more from Adam:

► https://www.hottakes.space/

► https://twitter.com/AdamSinger

► https://twitter.com/dappermarketer/status/1488999529835757568

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

In 2014, Laura Roeder founded MeetEdgar, a social media scheduling software. She got around 100 signups on the first day of launch, and within just 11 months, the company was already making more than $1M in ARR.

Laura’s marketing playbook was so successful with MeetEdgar, that she was able to make a life-changing 7-figure exit within a few years. And then she repeated her success with her new coaching software, Paperbell.

So how did she do it?

In this episode of the Ahrefs Podcast, Laura reveals her biggest marketing secrets, including how SaaS companies can build brand hype before product launches, why you need to be building an email list, the hidden benefits behind attending industry events, and why you should never bid on branded terms for Google Ads.

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Additional Resources

► https://paperbell.com/

► https://lauraroeder.com/

► https://twitter.com/lkr

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Ahrefs PodcastHost: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych