What is Out-of-Home (OOH) advertising, and how can it help you? Adam Singer, VP of Marketing at AdQuick, walks Tim Soulo through specific case studies on how companies can use offline advertising to make an impact even in digital spaces.

Before joining AdQuick, Adam was an Analytics Advocate at Google for 6 years. He left in 2018 to work with multiple startups both in-house and as a consultant.

So what are his go-to practices?

In this episode, you'll learn how offline advertising can help you increase your revenue, even if you're a digital-only company, how a founder brand can transform your social media and marketing strategies, and why your focus should be on marketing, not "growth hacking."

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Learn more from Adam:

► https://www.hottakes.space/

► https://twitter.com/AdamSinger

► https://twitter.com/dappermarketer/status/1488999529835757568

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Ahrefs Podcast

Host: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych

In 2014, Laura Roeder founded MeetEdgar, a social media scheduling software. She got around 100 signups on the first day of launch, and within just 11 months, the company was already making more than $1M in ARR.

Laura’s marketing playbook was so successful with MeetEdgar, that she was able to make a life-changing 7-figure exit within a few years. And then she repeated her success with her new coaching software, Paperbell.

So how did she do it?

In this episode of the Ahrefs Podcast, Laura reveals her biggest marketing secrets, including how SaaS companies can build brand hype before product launches, why you need to be building an email list, the hidden benefits behind attending industry events, and why you should never bid on branded terms for Google Ads.

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Additional Resources

► https://paperbell.com/

► https://lauraroeder.com/

► https://twitter.com/lkr

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Ahrefs PodcastHost: Tim Soulo

Podcast Producer: Michelle Lindner

Intro Storyboard & Video Lead: George Dolgikh

Intro Video Animations: Nikita Sych