On this episode, Linda and Dana listen to and discuss a presentation David Morse gave during a recent KW Ohio Valley Region Top Agent Panel. David is the CEO of a top Keller Williams Market Center in Scottsdale, Arizona and co-host of The All In Podcast, and he shares his approach to marketing. He breaks down how your main focus should be to eliminate confusion to the consumer as much as possible, and shares some ways to do that. Through using the same colors, fonts and even words in all of your branding, you create a consistent, predictable message that helps attract the clients you want. Dana and Linda discuss how they immediately used some of his advice, and things they plan to implement moving forward.

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