AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive

📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak

Episode Summary

The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witness the entire workflow from initial customer research to AI-powered concept generation and real-time testing validation.

The episode showcases how modern Amazon sellers can leverage AI tools and systematic testing to eliminate guesswork in main image optimization. Starting with a confusing original image that shoppers described as "messy" and unclear, the team uses qualitative video testing, search simulation baselines, and AI generation to create concepts that dramatically improve click-through performance.

Key breakthrough moments include revealing that the original image achieved only 20% click share against competitors, while new AI-generated concepts jumped to 34% - representing a 70% improvement in potential traffic. The session demonstrates how combining quantitative data from tools like Kepler AI with qualitative insights from Product Pinion creates a data-driven approach to creative decisions.

Key Takeaways

⚡ Research-Driven Creative Process: Successful main images start with understanding customer objections through video testing and demographic analysis, not competitor copying

⚡ AI as Creative Accelerator: Modern AI tools can generate dozens of professional concept variations in hours, allowing rapid iteration based on real customer data

⚡ Baseline Testing Critical: Measuring current performance against competitors provides essential context - knowing you're starting at 20% click share changes strategy completely

⚡ Clinical Positioning Wins: For health/wellness products, customers respond to professional, medical-grade visual presentation over lifestyle imagery

⚡ Mobile-First Optimization: Vertical image layouts capture more mobile real estate where most shopping decisions happen

⚡ Simplicity vs. Innovation Balance: Testing both conservative and bold concepts reveals customer preferences - sometimes simple wins, sometimes disruption works

⚡ Rendering vs. Photography: AI-generated product imagery can achieve cleaner, more professional results than traditional photography workflows

Technical Implementation Details 5-Step Testing Methodology

The team demonstrates Andri's systematic approach: video testing for qualitative insights, baseline search simulation for current performance, concept A/B testing for new ideas, new concept search simulation for validation, and finally Amazon Manage Experiments for live testing.

AI Generation Workflow

Dorian reveals how Kepler AI analyzes product listings, customer reviews, and demographic data to generate targeted concepts. The process combines quantitative insights (top review mentions, demographic analysis, Rufus questions) with creative prompting to produce relevant variations.

Real-Time Testing Integration

Matt demonstrates Product Pinion's capability to launch consumer tests within minutes, showing how UK shoppers can provide feedback on concepts with 35-minute turnaround times for 150 responses.

Future Applications

The workflow demonstrated applies beyond earplugs to any product category where main image optimization drives traffic. The combination of AI generation speed with systematic testing validation creates a repeatable process for continuous improvement.

The team plans to continue with search simulation testing of winning concepts and expand into secondary image optimization, showing how main image improvements must align with supporting imagery for maximum conversion impact.

  🔧 Tools & Platforms Featured:

• Kepler AI: Market research and AI image generation | Research analysis and concept creation
• Product Pinion: Consumer testing platform | Real-time shopper feedback and A/B testing
• Riverside.fm: Podcast recording platform | High-quality remote recording

🔗 Expert Links:

• Sim Mahon: https://www.linkedin.com/in/sim-mahon-46a30123a
• Dorian Gorski: https://www.linkedin.com/in/dorian-gorski-14503280
• Matt Kostan: https://www.linkedin.com/in/mattkostan
• Andri Sadlak: https://www.linkedin.com/in/sadlak/

📖 Seller Sessions Resources:

• YouTube Channel: https://www.youtube.com/sellersessions
• Website: https://sellersessions.com/
• Seller Sessions Live 2026: https://sellersessions.com/sp/seller-sessions-live-2026/
• The Blueprint: http://sellersessions.com/rufus-the-blueprint/
• Honeymoon Period: https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/