In this episode of That Sober Guy Podcast, Shane Ramer looks past the headlines and into what falling beer and alcohol sales actually signal about culture, stress, health, and how people are coping right now.

This isn’t about shaming drinkers or celebrating bankruptcy filings.
It’s about asking better questions.

Why are legacy beer brands struggling?
Why are younger consumers quietly opting out?
And why does every conversation about declining alcohol sales still avoid the obvious conclusion?

We unpack:

The collapse of “drink because it’s normal” logic

Why alcohol is losing relevance and not just market share

How wellness, performance, and awareness are reshaping habits

What the industry’s panic tells us about cultural change

And why fewer people drinking doesn’t mean fewer people socializing

That Sober Guy isn’t just about quitting alcohol.
It’s about what happens after.

Drop a comment:
Do you think alcohol is actually losing cultural power — or just being rebranded?

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Credit articles for reference:

https://www.foxbusiness.com/markets/beer-demand-weakens-corona-modelo-seller-says

https://www.foxbusiness.com/lifestyle/popular-alcohol-brands-could-forced-sell-off-inventory-after-bankruptcy-setback

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