Elizabeth welcomes Alec Jaffe, founder of Alec’s Ice Cream, for a deliciously insightful episode about what it really takes to build a purpose-driven consumer brand - starting with the unexpected hero: A2 regenerative dairy. Alec shares how he went from making French-style custards in elementary school to launching a company committed to sustainability, flavor, and seriously better ingredients. They chat about the challenges of sourcing regenerative dairy, why A2 milk could be the future of feel-good indulgence, and how the new Culture Cups are shaking up the freezer aisle.  

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Alec Jaffe: Alec’s Ice Cream