It’s all about good, clean, fun this week as Elizabeth welcomes Amy Liu, Founder and CEO of Tower 28, a fast growing make up and skin care company that is also 100% clean, vegan and dermatologist/allergist tested. Amy first shares how her experience at huge brands in the beauty industry like L’Oreal and Smashbox shaped her as a founder today. She talks about how she got the confidence at 40 years old to launch Tower 28, with some help from great friends and a strong team along the way. Amy touches upon a few of the viral moments that made Tower 28’s products like their lip oils and SOS sprays popular, her “we’ve made it” moment of getting in Sephora, her own struggle with eczema and how Tower 28 products have helped her heal, and what makes Tower 28’s mission and ingredients stand out in world of beauty. Published January 2024. 

Discount Code: Enter Code” LivePurely15” for 15% off Tower 28  

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Amy: Tower 28 | IG

Mentioned: 

National Eczema Association

Stanley Cup 

The Psychology of Money 

The Morgan Housel podcast

This week, Elizabeth sits down with Chelsea Parke Kramer, founder of Parke, the effortlessly cool denim and elevated basics brand you’ve likely seen all over your feed. Chelsea shares how a chance discovery of vintage Levi’s at a Miami farmers market became the spark for Parke, and how reworked men’s jeans grew into a fast-moving, community-driven fashion brand. They dive into what it really looks like to build community both online and in real life, from TikTok storytelling to IRL pop-ups and meetups. Chelsea opens up about trusting your gut as a young founder, growing from a scrappy startup to a 20-person team, and the systems and support that made scaling possible. She also talks about how her background as a college athlete shapes her discipline today, and why movement is a non-negotiable for staying grounded through the highs and lows of entrepreneurship. If you’re building something, or thinking about taking that first scary step, this conversation will leave you feeling inspired and a little braver.

Episodes Here 

Chelsea: Parke 

Mentioned: 

Mimi Yoga 

Emma Yoga 

Fuze House 

The Standard Spa 

BareFaced Toning Pads 

Crown Affair Dry Shampoo 

Roller Rabbit 

The Wellness Process 

Say Hi To Elizabeth and Purely Elizabeth: 

Website | Instagram

In this week’s episode, Elizabeth is joined by award-winning journalist Meghan Rabbitt, author of The New Rules of Women’s Health: Your Guide to Thriving at Every Age. Known for translating complex science into everyday language, Meghan brings a no-nonsense lens to the gaps in women’s health research, and what we can finally start doing about it.

From brain fog and hormonal shifts to the labs you’re not getting (but should be), Meghan walks us through the decades of missed data, the rise of women-centered care, and why fiber is the unsung hero of 2026. She also shares the surprising story of how Maria Shriver personally asked her to write the book, plus tips on building your own health manifesto, starting with asking better questions, tracking your symptoms, and choosing a provider who actually listens.

Episodes Here 

Meghan: New Rules at Women’s Health | IG

Mentioned: 

Healing with Whole Foods 

Maria Shriver 

Ladder App 

Say Hi To Elizabeth and Purely Elizabeth: 

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This week, Elizabeth is joined by Danielle Duboise, co-founder of Sakara and one of the most thoughtful voices shaping today’s wellness landscape. Danielle brings a human-centered, emotionally intelligent perspective to food, one rooted in nourishment, not restriction. Danielle shares her personal journey from pre-med studies to discovering food as medicine and building Sakara’s plant-based philosophy around joy, gut health, and cellular nourishment. She and Elizabeth chat about the difference between nutrition and nourishment, the overlooked role of emotional connection and joy in eating, and why focusing on individual nutrients misses the bigger picture. Danielle also reflects on building a mission-driven brand over more than a decade: scaling consciously, staying true to her values, and helping others unlearn shame-based food narratives. 

Episodes Here 

Danielle: IG | Sakara 

Mentioned: 

Women Who Run With Wolves 

The Body is the Doorway 

Say Hi To Elizabeth and Purely Elizabeth: 

Website | Instagram

Happy New Year! To kick off 2026, Elizabeth welcomes registered dietitian and integrative nutrition expert Ashley Koff, RD, founder of The Better Nutrition Program and author of the forthcoming Your Best Shot: The Personalized System for Optimal Weight Health - GLP-1 Shot or Not. With over 25 years in the field, Ashley offers a grounded, science-backed perspective on the “weight health era,” especially the growing conversation around GLP-1 medications and metabolic hormones.

In this episode, Ashley demystifies the hype around weight loss drugs and reveals why the real focus should be on your body’s own “switch”, the weight health hormones that regulate hunger, satisfaction, and metabolism. She breaks down the importance of looking beyond the number on the scale, explaining why bone, muscle, and visceral fat composition matter so much more. 

Episodes Here 

Ashley: Your Best Shot: The Personalized System for Optimal Weight Health―GLP-1 Shot or Not  | The Better Nutrition Program 

Mentioned: 

Pure Encapsulation Magnesium Gummies 

BIOptimizers Magnesium Breakthrough

Ortho Molecular Reacted Magnesium 

Say Hi To Elizabeth and Purely Elizabeth: 

Website | Instagram

This week, Elizabeth sits down with Brandon Epstein, a high-performance coach and author who works with elite athletes, UFC champions, and founders to unlock flow states and overcome subconscious limitations. In their chat, Brandon shares what happens when outward success no longer brings inner peace, and how the stories we inherit about worth, responsibility, and identity drive anxiety and burnout.

Brandon opens up about his own transformation: from college football player to serial entrepreneur, to healer and mindset coach. They talk about the power of visualization, gratitude, and stillness as tools for true transformation, and why self-acceptance, not more hustle, is often the missing piece in unlocking lasting clarity and energy. 

Episodes Here 

Brandon: Website | The Success Code 

Say Hi To Elizabeth and Purely Elizabeth: 

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This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA’s culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart.

Episodes Here 

Brad: ALOHA   - Special listener discount - Use Code LIVEPURELY25 at checkout and receive 25% Off Products!                                                         Note: One-Time Purchases,  Excludes Special Edition bars and Non-combinable with other promos

Say Hi To Elizabeth and Purely Elizabeth: 

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Mentioned:  Mana Up Cohort in Hawaii 

Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life.

Elizabeth welcomes world renowned hormone expert, functional nutritionist and author Alisa Vitti to the show this week. You may already be familiar with Alisa’s MyFlo app, where women can use cycle syncing to balance their hormones and easily track all four phases of their cycle. There, they can choose the movement, foods, and activities that will set them best up for success to work with their body. Alisa shares how she got into biohacking the female body, and healed her own hormonal issues, why knowing your cycle gives you power and freedom, and ways to join her community of thousands of other cycle syncing women. Alisa is also the author of the best selling books WomanCode, and In the Flo: Unlock Your Hormonal Advantage and Revolutionize Your Life. 

Mentioned: 

Find All Episodes Here 

Flo Living

https://myflotracker.com/

Supplements 

Dr. Sarah Hill 

Say Hi To Elizabeth and Purely Elizabeth: 

Website | Instagram

Alisa: 

Flo Living | Instagram

This week, Elizabeth welcomes Alysa Seeland, founder and CEO of FOND, a company reimagining bone broth as a modern wellness essential. After a difficult postpartum health journey, Alysa discovered the healing power of bone broth and turned her kitchen experiment into a thriving regenerative brand. They talk about turning pain into purpose, sourcing with integrity, and what it takes to build a values-driven company while raising a family of six. Elizabeth and Alysa also dive into the benefits of bone broth, regenerative farming, and how to bring more nourishment into everyday life.

Use code PURELY for 15% off sitewide at fondregenerative.com/purely. 

Episodes Here 

Alysa: FOND - Use code PURELY for 15% off sitewide at fondregenerative.com/purely. 

Say Hi To Elizabeth and Purely Elizabeth: 

Website | Instagram

Mentioned:  

Nourishing Traditions

Elizabeth’s flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom’s kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You’ll hear the wins, the missteps, and the decisions that could’ve gone either way, plus why staying mission-led (and a little weird) has always been worth it.

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

Website | Instagram

Liz: The Nourished Edit 

Mentioned: Institute for Integrative Nutrition