Live Purely with Elizabeth

Connie Zack is the Co-Founder and CEO of Sunlighten, a company rooted in the healing power of infrared light. What started as a personal journey, supporting her brother through chronic fatigue, vertigo, and fibromyalgia, turned into a life mission to make infrared saunas more accessible, effective, and science-backed. In her conversation with Elizabeth, Connie shares how she left a career at Procter & Gamble’s pharmaceutical division to launch Sunlighten with her husband, building a company focused on helping people feel better, heal faster, and live fuller lives. Connie opens up about the early challenges, the technology that sets Sunlighten apart, and how infrared heat can be a game changer when it comes to energy, healing, and personal wellness. 

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Mentioned:  The Let Them Theory

Connie: Sunlighten |  LinkedIn 

Alex Taylor is the co-founder of Perelel, the first and only OB/GYN-founded vitamin company offering clinically-backed nutrition for every stage of a woman’s hormonal life. Under her leadership, Perelel—backed by Unilever Ventures—has rapidly scaled, redefining the women’s health space with its innovative, stage-specific approach. Perelel was named Glossy’s 2024 Wellness Brand of the Year and recognized on Fast Company’s 2024 Brands That Matter list. Today, one Perelel capsule is swallowed every second in America.

A visionary brand builder, Alex previously served as President and Executive Editor-in-Chief at Clique Media Group (Who What Wear, Byrdie, MyDomaine), where she led the company through its strongest period of growth and global expansion. Earlier in her career, she held roles at Vogue, L’Oréal, Google, and Free People, and was named to the Forbes 30 Under 30 list.

In this conversation, Alex joins Elizabeth to talk about how a personal health crisis became the spark for creating clinically-backed supplements designed for every hormonal stage. She gets candid about the year-long journey to a diagnosis, why “no job is worth your health,” and the boundaries that keep her balanced as a founder and mom. You’ll also hear about her daily mindfulness practice, the doctor panel shaping Perelel’s formulas, and the Bruce Lee quote that inspires her team to “be like water.”

Special Discount: If you’d like to try Perelel, use code LIVEPURELY for 20% off at perelelhealth.com.

This week, Elizabeth is joined by Dr. Steven Gundry, renowned former cardiothoracic surgeon, New York Times bestselling author, and gut health pioneer. He’s back with his ninth book, The Gut-Brain Paradox, and in this episode, they dive into the surprising connection between your gut microbiome and mental health.

Dr. Gundry shares his fascinating journey from top heart surgeon to functional medicine trailblazer and opens up about what inspired his latest research. He and Elizabeth discuss how your gut bacteria may influence not just your digestion, but your cravings, your mood, and even your personality. He also breaks down his favorite foods for supporting a healthy microbiome, his take on fermented foods, and why he says everyone needs a dog.

Episodes Here 

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Steven Gundry: Website | The Gut-Brain Paradox 

Elizabeth welcomes Alec Jaffe, founder of Alec’s Ice Cream, for a deliciously insightful episode about what it really takes to build a purpose-driven consumer brand - starting with the unexpected hero: A2 regenerative dairy. Alec shares how he went from making French-style custards in elementary school to launching a company committed to sustainability, flavor, and seriously better ingredients. They chat about the challenges of sourcing regenerative dairy, why A2 milk could be the future of feel-good indulgence, and how the new Culture Cups are shaking up the freezer aisle.  

Episodes Here 

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Mentioned: 

The Way 

Ramping Your Brand 

Alec Jaffe: Alec’s Ice Cream

Elizabeth welcomes Dr. Tyna Moore for a straight-shooting conversation on one of the most talked-about topics in wellness right now: GLP-1s. A naturopathic physician, podcast host, and expert in regenerative medicine, Dr. Moore has been at the forefront of the metabolic health conversation for years, and she’s not afraid to challenge the hype.

In their chat, Elizabeth and Dr. Moore get into what GLP-1s actually do in the body beyond weight loss, from regulating blood sugar to calming inflammation and supporting brain health. They unpack the potential of microdosing peptides as a tool, not a quick fix, and talk through the lifestyle habits that make or break your results. They also explore the limitations and risks of using GLP-1s without context, and the role of strength training, sleep, and upping your protein intake in hormone health. 

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Dr. Tyna Moore: Website | The Doctor Tyna Show

Dr. Vincent Pedre returns! A functional medicine doctor, gut health expert, and author of Happy Gut, he joins Elizabeth to share how deeply our gut health influences mood, focus, immunity, and overall well-being. Dr. Pedre talks about the emerging science of psychobiotics, how what we eat influences our emotional state, and why feeding our microbes might be just as important as feeding ourselves. Dr. Pedre shares how inflammation often starts in the gut, how to spot subtle signs your digestion is out of balance, and why stress and trauma can physically manifest in our gut. He shares his personal morning routine (complete with Happy Gut Coffee), the wellness tools he leans on most, and simple tips for limiting plastics and toxins in everyday life.

Use code “LIVEPURELY15” for 15% off at HappyGutLife.com

Dianna Cohen is the founder and CEO of Crown Affair, a modern haircare brand turning everyday routines into rituals. With a background in building consumer brands and a lifelong fascination with hair as a reflection of well-being, Dianna launched Crown Affair to fill a gap in the market: clean, effective products rooted in intention, craftsmanship, and care. What started with a viral Google Doc and a single hero brush has grown into a beloved brand known for its timeless tools and thoughtful ethos.

In this episode, Elizabeth and Dianna explore the connection between self-care and creativity, how The Artist’s Way continues to shape Dianna’s life and leadership, and why hair hygiene can be a calming daily ritual rather than a chore. Dianna shares the role her mom’s tips played in her early hair journey, the importance of investing in quality tools, and how Crown Affair is designed to support how modern women actually move through the world - with less rush, more intention, and a lot of fun. 

Use code LIVEPURELY15 for 15% off at crownaffair.com

Dr. Bill Rawls is a fourth-generation physician, bestselling author (Unlocking Lyme and The Cellular Wellness Solution), and founder of Vital Plan. After overcoming a personal health crisis brought on by chronic Lyme disease, Dr. Rawls shifted from conventional medicine to holistic healing, and shares some of his insights and wisdom from his experiences on this episode. 

In their chat, Elizabeth and Dr. Rawls discuss the real root causes of chronic illness, from hidden infections and stress to poor sleep and environmental toxins. Dr. Rawls explains why focusing on cellular health, not just symptoms, may be the key to long-term wellness and prevention. He also talks about the power of herbal medicine, his go-to adaptogens and daily supplements, and the lifestyle habits that help him feel vibrant and grounded in his 60’s. 

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Dr. Bill Rawls: Vital Plan | Bill Rawls, MD | Unlocking Lyme | The Cellular Wellness Solution 

Mentioned: 

Steven Buhner

A Short Walk in a Wide World 

In this sweet Mother’s Day episode, Elizabeth sits down with her biggest supporter and Purely’s #1 customer, Together, they reminisce about the early days of Purely Elizabeth, mixing muffin mix in Red Solo cups around the dining room table, hand-labeling bags late into the night, and chasing down grocery store buyers to get their product on shelves. Elizabeth’s mom shares how she became a “sales legend” without any formal sales background, why she believed in the brand from the very beginning, and the lessons she learned from her father that shaped her approach to parenting and life. She also gives some great momma advice on raising confident daughters, navigating teenage years, and reminds us that yes, you may see her straightening out Purely Elizabeth boxes on the shelves at a grocery store near you. 

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Mentioned: 

Painterland Yogurt

To Kill a Mockingbird 

Mark Hyman 

Canyon Ranch 

Natalie Holloway, founder of Bala, joins Elizabeth this week to share her incredible journey from advertising executive to redefining fitness accessories with one of the most recognizable wellness brands today. After meeting her now husband and co-founder while working at an ad agency, Natalie made a bold decision to step away from corporate life to create something new. What started as an idea during a yoga class while traveling turned into Bala—a company that quickly captured the attention of Shark Tank investors Mark Cuban and Maria Sharapova, and grew from two million to twenty million dollars in just one year.

In this episode, Natalie talks about the power of slowing down to create space for big ideas, learning hard lessons around growth and delegation, and her approach to building a brand that marries fashion, functionality, and fitness. She also shares her favorite Bala products, her go-to wellness rituals as a busy mom, and what it really looks like to evolve personally and professionally while leading with intention. 

Episodes Here 

Say Hi To Elizabeth and Purely Elizabeth: 

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Bala: Website | Instagram - Balacize | Instagram - Bala  

Mentioned: 

Fuze House 

Skinny Confidential Mouth Tape 

VI02 tape   

Votary 

LMNT Electrolyte