Gravitas, communication, and appearance are three areas that Alisa Cohn, the #1 Start-Up coach in the world, focuses on. And before you get up in arms about the idea of judging appearance, think of it from the perspective of "playing the part." Alisa coaches both founders and executives alike on how they show up as leaders. She has worked with C-suite executives at prominent start-ups (such as Venmo, Etsy, Draft Kings, The Wirecutter, Mack Weldon, and Tory Burch) and Fortune 500 companies (including Dell, IBM, and Microsoft). Google, Pfizer, and The New York Times to name a few.) With 20 years of experience, she's dumped all her wisdom into her new book, From Start-up to Grown-up.

Whether you're a founder, a corporate executive, or hope to be one day, this episode is full of insider advice on everything from Alisa's tactics on how she built her initial client base to how she coaches her clients on leadership. Alisa speaks to what they need to be effective and how to handle self-doubt, failure, and anxiety. She stresses the importance of grit and resilience and why building your track record as someone good to work with can open a host of opportunities.