Alison Young is an independent qualified beauty therapist who returns to the podcast to share her insights from 35 years in the beauty industry. From being a hands-on therapist to the face of beauty on shopping TV and brands' secret weapon when developing products, there's not much she doesn't know.

In this conversation, Ali and I discuss:

• Why the customer always comes first.
• Why people in the public eye who have cosmetic tweakments and don’t declare it set an unrealistic expectation for what beauty products can do
• Why she hasn’t had any cosmetic procedures because she doesn’t want anything to skew the effects and therefore how good a product actually is
• How a shift in how we spoke about beauty a few years ago has allowed much more ‘good’ information to get out into the world but sadly has opened the doors to some ‘bad’ information.
• How beauty identities, ie, being someuse who uses clean beauty for example, allows you to be marketed to better but doesn’t actually mean you’re getting better skincare
• Why what works for someone else won’t necessarily work for you
• Why the biggest mistake a brand can make is forgetting about the customer and much much more…

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