Welcome back, flower friends! 🌸 Today, we have a special guest, Courtney from Coneflower Designs, a successful floral business owner who started her journey at Texas A&M University. Courtney shares her inspiring story, from creating wedding flowers for friends to running a thriving floral business. Tune in to discover valuable insights on navigating the floral industry, managing client relationships, and embracing innovation.

Key Takeaways:

1. Courtney's Floral Journey: Learn how Courtney turned her passion for horticulture into a flourishing business, Coneflower Designs, specializing in weddings and events since 2018.
2. Business Insights: Courtney discusses the importance of staying true to your vision, even when faced with challenging clients or planners. She emphasizes the value of maintaining a positive and respectful approach in all interactions.
3. Innovative Solutions: Discover Courtney's approach to streamlining floral operations with tools like the flower library and her famous lazy Susan racetrack. These innovations enhance efficiency and organization in her studio.
4. Expanding Revenue Streams: In response to a slow year, Courtney launched new initiatives like coaching calls, a flower library, and an Amazon storefront. She shares tips on diversifying income and adapting to market changes.
5. Dealing with Challenges: Courtney candidly discusses handling negative feedback and difficult client relationships. She highlights the importance of setting boundaries and maintaining professional integrity.
6. Supporting the Floral Community: Courtney advocates for a supportive floral community, sharing her knowledge openly and encouraging collaboration among florists.

Connect with Courtney:

• Instagram: Coneflower Designs
• Facebook: Coneflower Designs
• Website: Coneflower Designs

Resources Mentioned:

• Flower Library: A comprehensive guide to floral products and processing techniques.
• Amazon Storefront: Find Courtney's favorite floral tools and supplies.
• Stand Store: Access digital products and coaching sessions.
• Bennable: Explore products beyond Amazon, recommended by Courtney.

Courtney's story is a testament to the power of perseverance, innovation, and community support in the floral industry. Whether you're a seasoned florist or just starting, this episode is packed with valuable tips and inspiration to help you thrive in your floral journey.

Don't forget to subscribe to the Floral Hustle Podcast for more insightful episodes with industry experts! 🌺