In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown walk you through three platforms that can bring new local clients without relying on Instagram. If you want practical steps to show up where people are actually asking for stylist recommendations and searching with real intent, this conversation gives you a clear plan you can implement this week. 

Whether your goal is to spark client word of mouth on Reddit, appear in AI powered search results, or reach more locals on TikTok, you will learn how to position your work, what to write, and how to mobilize happy clients so your name shows up in the right threads and feeds. 

Key Takeaways:

🧭 Why these platforms work now
People want human experiences and unfiltered opinions. That is why local recommendation threads convert. Learn how to get mentioned where decisions are made. 

🧑‍🤝‍🧑 Reddit for local proof
Find existing “best hairstylist in City” threads, collect the links, and invite clients to share their experience just like a testimonial. Keep it specific to your specialty. 

🤖 Be findable in AI search
Use the same language real clients use in your site copy and profiles so AI summaries and search features can match you to the right queries. 

📍 TikTok that reaches locals
Guide the algorithm with city and state names plus your specialty in your bio, titles, captions, hashtags, and naturally in your spoken words. 

🎥 Content ideas that travel
Consultation clips, authentic moments, and even calming B roll can pull viewers in and showcase your chair experience. 

Why You Should Listen:

If your Instagram reach has stalled, this episode gives you three timely channels and the exact first steps to get discovered by people who are ready to book. You will leave with a checklist you can use today to claim Reddit threads, update your copy for AI search, and post TikToks that bring local clients through your door. 

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